Wednesday, February 20, 2019

Don’t be the Annoying Brand: Social Media Marketing Plans Without the #FAIL

Social media is becoming the go-to avenue for businesses to directly communicate their marketing to their potential customers. It is also a place where many amateurs show up with the worst social media marketing plans imaginable. These are the #Fails.



You don’t want to be a #Fail, right? Read this article to learn about ten of the worst problems with many social media marketing plans.

Social media marketing plans that are full of #Fail


Posting randomly with no marketing plan at all!

You have taken the time to meticulously plan and strategize for every other part of your business, why not for social media marketing too? Your business is going to need to work on a solid plan that has an achievable goal. Those goals could be:


  • To get more fans and followers
  • To increase engagement levels
  • To push for more shares
  • To get more clicks to your website
  • To have a certain campaign go viral


And on and on. The start of your social media marketing plans should always include a goal that you’re working towards. And that goal can’t be ‘to post some stuff every day and hope people like it.’

Posting random content

People follow brands for the same reason they follow their friends – to hear and receive consistent stories. For brands, these stories are the brand story and the content they share that builds that story. Just as I’d be confused by my mom suddenly posting about how she loves movies by John Waters, your fans will be confused by you posting something random and off-message too.

You social media marketing plans for every platform needs to:

Make sure that your brand is right for the platform. You don’t have to post everywhere just because everyone else is. Pick and choose your social platforms wisely.

Choose brand and industry appropriate content. If you own a comic book store you post about comic books and superhero movies. You don’t post up the latest basketball scores.

Steer clear of trending/viral content that doesn’t have anything to do with you. I’ve unfollowed more than a few social marketers who have tried to newsjack a story that has nothing to do with them.

Choosing the right social media platforms to post on, and then choosing the right content to post, are high priorities for every brand’s social media marketing plans. My favorite comic book store posts about comic book movies, and that’s perfectly on point:

Having no schedule for your social media activity
This ties into the idea from above. Just as I’d have a big WTH upon seeing my mom suddenly posting at 3am, your fans will be as put-off by your posting at an odd hour. Instead, you need to work out a schedule for when you’ll post to social media.

For a platform like Twitter this will be a ‘how many times per day’ question. For Facebook, this will be about what time of the day for that one post. For YouTube it will be which weekday you’ll upload your video every week.

You can use the bestsure.net blog itself as an example. I post a new blog EVERY Friday. If I have any fans out there (HELLO!!), they know to be here on Friday for a new post. Your social media marketing plans need to build that anticipation in as well.

Waiting until the last minute to post

When is it ever a good idea to wait until the last minute? The problem with putting off your social media posting until the last minute is that it’s so easy to forget it. I personally get all my social posts ready on Monday morning and schedule them out for the week. Sure, I hold off on some space for new blog posts, but the bulk of it is done in advance.

Failing to use the right tools

Sure, you’ve used Facebook or Twitter personally before. Enter a status, hit send, engage with your friends. That’s fine for a person just looking to have fun, but this is business.

Multi-platform social media dashboards are the go-to tool for the serious social media marketing plans that you’re working on. They will all have powerful analytics and data tracking features that will help you figure out if your marketing tactics are working or not. My favorite social media dashboard tools are:

Hootsuite
Sprout Social
Sendible
Buffer

You need to use tools like these to see the nuances of your social marketing. It’s like trying to play baseball without a glove: You can still catch a ball, but wouldn’t you rather have some help?

Neglecting your social proof

Many brands out there have no idea what social proof is, or how to use it. Your brand’s social proof is the number of followers, and the amount of quality engagement, you’re getting. This can be:


  • Your number of subscribers on YouTube
  • How many retweets a viral message of yours has on Twitter
  • The number of repins your post has on Pinterest
  • one other


Having more of each of these important numbers will positively influence the decisions of your fans to also share, subscribe, repin, etc. This is why people come to use for our Twitter follower service, to buy YouTube subscribers from us, or purchase Pinterest likes and repins. These brands know that social proof is real, they have clearly seen what more social proof can do for their real marketing goals, and they want help on having more right now.

Trying too hard to be everyone and everything

There are six major social media marketing platforms to choose from. Do you have the time, the skill, and the right attitude for each platform? Unless you’re suffering from multiple personality disorder, that is like a ‘No.’

If you can hire on more than one social marketer that can grow an understanding of your audience on each platform, by all means do so. But trying to task one person with any more than three platforms will be a waste of time. Focus on three at most and don’t stretch yourself too thin.

Spreading your brand message too thin

There’s only so much information that your fans can take in and remember. On social media, you can usually only focus on one brand message at a time. This could be:


  • Pushing an upcoming product release.
  • Hyping your big end of season sale.
  • Keeping your brand slogan on people’s mind.
  • Growing anticipation for an event.


Remember that Nike told us to ‘Just Do It’ and we just did it. The simpler you keep your messaging, the easier it is for fans to remember.

Failing to engage with your community

The entire point of social media is being social. Your followers didn’t join social media because they could wait for a brand to market to them. They joined to speak with their friends and family.

Your brand can become an honorary member of that group by being a bit more human and engaging with fans in conversations. If they ask you a question, you had better answer. If someone has something interesting to say, let them know what you think. And if someone has a valid complaint you had better give them some of your time. Read this article for more on community building for Pinterest. The strategies can apply across multiple platforms.

Social media marketing plans which add in time for community engagement are the most effective plans there are. Social media marketing is social first, media second, and marketing last for a reason.

Tuesday, February 19, 2019

Launch your Pinterest Branding Strategies in 7 Steps!

Given the growing popularity of the platform, and the incredible ROI brands are reporting, it’s time for you to launch your Pinterest branding strategy. While Pinterest is quite different from most social network, you can master it and see some great returns.



This article is going to outline the beginnings of your Pinterest branding strategies so you don’t have to watch from the sidelines anymore. Let’s get you pinning!

Pinterest branding strategies to get your account started!


Beat the name squatters

The very first thing you want to do, even if you get to the end of this and decide you don’t want on be on Pinterest, is reserve your brand name. Domain squatting has been a problem for years, decades at this point. It’s when people who aren’t affiliated with you register you brand name.

You can register your Pinterest business account right now in a few minutes. If you want your placeholder account to look good, grab the exact images you’re already using on Twitter or Facebook right now.

Get your pictures ready

Pinterest is an incredibly image intensive social media platform. If you don’t have great pictures, now is the time to start investing in a good photographer. You don’t want all of your pictures to be blatant product photos, but you do want to look in focus and clear.

Pinterest is well known for allowing brands to upload large pictures, the kind of stuff you can’t get away with on Twitter, or even Facebook. I have a 17inch monitor and I couldn’t get this entire image from Space.com on Pinterest to fit on my screen! This is about 2/3rds of it:



You can’t get away with that on most social media platforms, plan for it accordingly for your Pinterest branding strategies to have the maximum impact.

A final note on images is the legal issues surrounding using other people’s images on your own Pinterest board. You’re a business. Using other people’s images for commercial purposes can cause problems. Look at your legal options, talk to pinners whose images you want to use, and proceed with caution.

Remember the ‘interest’ in Pinterest


People go on Pinterest to pin things that they’re interested in. Either because they have it, or because they want to have it in the future. They do this by creating boards of their interests. They’ll have one for wedding ideas, one for vacation ideas, one for recipes, and so on.

Effective Pinterest branding strategies need to think like this too. Your boards should follow themes, not products. Your products should be participating in your Pinterest pictures as supporting actors in a movie, not the stars. As is the case in all of social media, the minute you start coming at users with a hard marketing angle is the minute they find something else to do.

Take a look at these boards from the successful Nike Women board:



The vast majority are lifestyle boards. The fashion boards that they have, which feature their products a bit more directly, still focus on everyday people doing things that the products are designed for – sweating in. You can start a great Pinterest following with our Pinterest followers service, but it’s going to take board strategies like these to get real followers engaged with you and following your boards.

Use Pinterest Buyable Pins


Buyable Pins are a new feature that allow Pinterest users to purchase directly through Pinterest. This is a really new feature only available to US retailers with Shopify or Demandware. Pinterest users who follow brands know that they are going to see products that are for sale. Giving them a quick buying option to can skyrocket your ROI.

For those who don’t have that, try using Pinterest Rich Pins. These allow you to enter a price for your products, along with stock number details. When someone pins your Rich Pin to one of their boards Pinterest will notify them of any price changes you make. They’ll help you stay on the mind of your customers, especially when you have a sale.

Yo, Home Depot, this Rich Pin tells me you need to get these back in stock! It’s the end of summer picnic season for many of your customers!



Both Rich Pins and Buyable Pins work through your website. While you’re working on this, also work in the “Pin It” button. This is an easy way to create links from Pinterest back to your website. This is because anyone who pins it will have a ‘Learn more at WEBSITE’ message on their pin created from your website.

Bring your hashtag strategy over from Twitter


Everything that your business has learned about hashtags on Twitter can be used on Pinterest. While hashtags are not that popular, every chance you have to connect with users is an opportunity you should take.

What’s more, as Pinterest grows in popularity your hashtags are going to become even more relevant. This will be because they are great for search results, and because as your pins spread to more users your hashtags spread too.

Community engagement is as important here as anywhere else


Social media marketing is social first, media second, and marketing third. I can’t say it enough. You need to engage with your followers by:


  • Pinning their content to your boards
  • Commenting on their pins
  • Responding to them
  • Creating pins that ask for engagemnt


Your Pinterest followers are not really followers, they’re your friends and brand ambassadors. Make sure you have someone on your team who will have time to do this engagement work consistently. If you have the time to monitor it, you can even get community members to post to the boards for you. You can’t be much more engaged than allowing your fans onto your page and posting for you!

What is LinkedIn, and How Can I Use it to Get a Job?

We have social networks for the whole family: Facebook. Social networks for those obsessed with pictures of their food: Instagram. And social networks for the terminally impatient: Twitter. But what is LinkedIn? To put it simply, it’s a social network for the professional. What kind of professional? Well, anyone with any job, really!



No matter what profession you are in you can join LinkedIn to connect with past and current work colleagues, find other users who are in your industry, talk about business ideas in groups, and find a new job. If it has to do with work, you’ll find it on LinkedIn somewhere!

How does LinkedIn work?


Most new users on LinkedIn start by filling out their profile. This is because LinkedIn focuses on work details such as:


  • A summary of what you’re looking for business wise
  • Past and current jobs, with detailed history encouraged
  • Education
  • Skills and experiences
  • Honors and awards received
  • Recommendations from those you’ve worked with


The goal is to create an online resume that breathes. You have the ability to control who can see what parts of your profile when users who aren’t logged in, or connected to you, find you. Privacy is important!

You’ll be able to keep people looking at you, and your profile, thanks to the social side of LinkedIn. Posting regular updates helps keep people in your network interested in you. The right share from the right person can lead to new people finding your profile, and maybe offering you some work.

What is LinkedIn being used for?


The majority of people on LinkedIn are there for one of four reasons:

Stay in touch: The days of working at once place for your whole life are so over they’re in a museum. LinkedIn is the perfect place to stay in touch with old work colleagues. This can come in really handy if you’re looking for a reference and the person you want to have contacted has moved on from where you were working together.

Get answers: If you, or your co workers, are stumped on a question in your industry you can join a LinkedIn Group full of experts. You can also post an update in your Newsfeed asking your followers for their advice. Either way, you’re sure to get some great responses.

Find jobs: There are thousands of job listings on LinkedIn. Using the search function can locate that perfect job you never thought you’d get. Your LinkedIn profile can easily be your resume!

Find new employees: Employers love how they can find out nearly everything about a potential employee right in one place. They don’t even have to wait around for recommendations and references – they’re right there on your profile already!

LinkedIn currently has 380 million members, and rising every day. Are you worried that all of those members are in the USA and Europe? Don’t be, you can use LinkedIn effectively for job search in over 200 countries!

What is LinkedIn being used for by corporations?


Corporations are using LinkedIn to show off some of their branding, a bit of their culture, and attract new talent to their company.

Corporations on LinkedIn are looking to attract the best talent. The best talent always wants to work with a popular employer. For those brands which are new to LinkedIn, or those looking to make a big push, our popular LinkedIn follower service can really help push that new talent to join them. Who doesn’t want to work for a popular company? Adding on a Social Promotion package can push those numbers even higher as real Twitter influencers discuss your business.

Ways that you can start making connections on LinkedIn today


For the new LinkedIn user, there are three easy to follow ways to increase your connections right away and start looking like a LinkedIn power user:


  • Ask people that you’ve worked with for a Recommendation. You can give them one back in return if they need a push. Ask them to clearly show that you’ve worked together in some capacity.
  • Join groups to connect with users in your industry. Sharing ideas can lead to sharing business, know what I’m saying? You’ll also increase your authority in the industry as you become a trusted voice.
  • Add your LinkedIN URL to your business card and email signature.


LinkedIn allows you to customize your LinkedIn URL. Take advantage of this so that your URL is as easy to type in as possible for those who get your business card. It should also help with your Google search results, but don’t quote me on that.

So, what is LinkedIn? It is a cutting edge, 21st century social network for professional to connect, engage, and seek new employment and employees. For every dumb cat meme you’ll see on Facebook from your mom, there’s a possible opportunity to expand your professional life on LinkedIn. Why waste another moment on a LOLZ Cat?

The 12 Best Twitter Analytics Tools for Online Marketing Success!

Having good Twitter analytics apps is one of the most important things there is when it comes to successful Twitter marketing. This is because Twitter is one HUGE conversation taking place in one online space – The Twittersphere. When you think of Twitter like that you’ll understand why Twitter analytics tools are going to be your best friends.



The problem with Twitter is that there is so much to follow on that not even one single tool is going to do everything you need. That’s why this article is going to look at twelve tools that will help you understand conversations, find people to follow, look at hashtag use, and give you some visual examples of your data.

Why exactly do we need Twitter analytics tools?


Understanding a conversation as large as the one we’re all having on Twitter on your own is completely and totally impossible. How large is the conversation? How about 9,700 tweets per second large!



That’s why choosing the right Twitter analytics tools and apps is so important. I’m going to start out with tools that do a wide variety of tasks, and work my way down to more specialized tools from there.

1: Hootsuite


They’re one of the original Twitter tools, and years of refinement allows them to offer a top notch Twitter analytics and scheduling dashboard to you. While not being a very heavy tool for pure analytics, they do offer link click tracking through their ow.ly link shortener. Think of it as a way to track the conversations people are having with your links.

Ok. That sounded weird, but it’s true! Being able to see and understand which links are working is your fan’s way of telling you what they want to find on your account. You can then plan your content around this for the future.

2: Buffer


Buffer is another one of those tools that isn’t heavy on Twitter analytics, but that does many things well with analytics added on. The main point of Buffer when it first came out was to help you schedule articles you find online for later tweeting. You queue up a bunch of articles that you think your Twitter audience will enjoy, and Bufferapp finds the best time to share those posts with them.

Those ‘best times’ they’re being shared at can tell you a lot about when to speak with your audience. You obviously want to be around to talk when they’re around to talk. You can even plan your blog, website, product, or special sale launches around this information for maximum impact.


3: SproutSocial


The main point to make about SproutSocial is that it is eerily similar to Hootsuite. They have many of the same custom reports, audience tracking, and customer engagement tools. Their layout is a bit different from Hootsuite and may better appeal to how you like to organize things. Give both a try and see which fits you the best.

4: SocialBro


This is another all-in-one tool that should likely be giving kickbacks to Hootsuite. They do have some interesting optimization tools that can help you find better marketing opportunities. My feeling is that their strength is in the Insights tool which their data generates. Great Twitter analytics tools are all about data. You’ll never read every relevant tweet, but you can get good data on them and use that.

5: Daily 140


This will help you understand the new users who have followed your account, as well as older ones if you wish. First, you’ll choose three followers on Twitter: Influencers with a big audience are great choices. Then Daily 140 will email you once a day on who these three people have followed and favorited. You’ll find new people to converse with, and get an idea of what they find interesting via their favoriting habits.

6: My Top Tweet


You can use this Twitter analytics tool in so many ways, but the basics are that you’ll get the 10 best tweets displayed from your, or any other Twitter users, account. These tweets are placed in order of total engagement. If you’re ever stuck on what to tweet next you can use this tool to find some great topics in a hurry!


7: Riffle


Riffle is a Twitter analytics tool from the people who brought you My Top Tweet. Many Twitter marketers use them together as Riffle adds on data for:


  • Popular hashtags
  • Most often shared links
  • Connected Twitter users




And other useful statistics from Twitter users you select. It all operates as a browser extension, giving you access to this data right away. The image to the right is a screenshot of what the window looks like, taken from their website.

8: Klout


Klout has been around for years, and has been successful to how its algorithm tracks the influence of Twitter users. If you want to find influencers to target and get on your side there is no better tool. If there’s one thing using and succeeding with Klout and influencers teaches you it’s the importance of getting mentions from popular accounts. This is why our Sponsored Mentions service is such a popular add on. You’ll get real mentions from popular users with a bit of Klout on their side!

They also have a tweet scheduling tool, but I wouldn’t make it a priority to use it as there are much better tools for that above.

9: Twitonomy


Very similar to Riffle in how it pulls apart any Twitter account you choose, but it is done from a dashboard rather than a browser extension. If you like to have a little bit more room to move around with your data, this is the analytics tool you want.

10: SumAll


This is another email based tool which sends progress reports on your:

Follower growth
Mentions
Engagement levels
It’s great for managers and upper level people who want a basic summary on how the company account is doing. You can set it for daily or weekly emails. I find the weekly to be better in the manager/supervisor case. If your boss needs updates on a daily basis they should just log into the Twitter account and look. And not touch anything.

11: Bluenod


This is a visualization tool for connecting hashtags and users. For those that understand data in a visual way better, you will want to try this out.

For those that like to brag, you can embed this data on your website or in a blog post. This can be very useful when you’re celebrating a milestone, like reaching 100,00 Twitter followers, and adding a bit of visual imagery that shows how popular you are. We all know that showing how popular you are is a key to social proof!

12: Klear


This is another powerful tool for influencer marketing. It will give you a clear look at who you are following, the demographics that your account is fitting in with, and which Twitter accounts are closest to you in your relationship. It’s ability to track ROI based on influencers you select really makes this tool stand out.

You can also use it to find the most influential people in certain categories. This will help feed your ROI from above as you try to work with only the best Twitter users.



Twitter analytics start at home


Ok, a bad joke aside, you can’t forget the totally and completely free Analytics.Twitter.com. While I feel it doesn’t have many of the strengths of the above tools, and can bring up totally pointless data at times, you can’t go wrong with using Twitter’s own Analytics. You won’t get the same specialized data from it as you will from tools I’ve talked about, but it won’t hurt to log in and have a look around.


How to Create a YouTube Account From 1st Click to Last

YouTube is fast becoming the go to online platform for businesses looking for new ways to promote their brand, and for individual looking for fame and fortune. Learning how to create a YouTube account is a simple process that will be looked at, step by step, in this example filled article. Not only will I be showing you how to create a YouTube account from the first click, but also why you’ll be doing certain things and how you can be a success.


Create your own YouTube account

Your first clicks, sign up, profile images

Your first click will depend on whether or not you have a Google ID already. Google owns YouTube, and you can use your existing Google account, or you can create a new one. If you want to create a new Google account to create your YouTube account, head to Google and create it. I’d recommend using an email address that easily associates with the Youtube channel you want to create.

Now that you have the Google account you want to use, new or old, go to the YouTube homepage. Enter your sign in information, and click Sign In.

In the upper right hand corner you will see a circle. If you have a profile image for your Google account that image will appear here. Click on the circle, if you don’t want your YouTube account to have the same profile image displayed you can click ‘Change’ and upload a new one when it takes you to your Google+ page.

Welcome to the beginning of your channel!

Now that you have the most basic aspects of your YouTube profile ready, it’s time to start really creating your YouTube account. Click on the circle in the upper left hand corner again and click ‘Creator Studio.’ You will be taken to your YouTube dashboard.

Your video section will be empty, leave it for now and look at the tab marked Tips:



You will see three options:

Get a Custom URL: You’re free to do this if you want your URL to match your brand. Your fans from other social platforms will find it easier to find you, and easier to believe that’s really your brand.

Describe your channel: The step above is optional, this one is not. Click on the ‘About tab’ link. It will open a new window where you can describe what your channel is about. Are you a comedy channel? A review channel? Showcasing free form jazz? The more precise you are with your description the better chances you have of being an account that connects with your audience. You can also now add your email if you wish to be contacted, your country, and more social accounts. This is also where you’ll go to add other channels if you wish to later on down the road.

Branding your content: This will take you to the Creator Academy page and will discuss branding techniques. Ignore it for now, we’re not at that point yet.
That’s all for this screen for now.

Getting your YouTube channel’s presentation ready


The steps above were more behind the scenes type work, now you’re getting the actual presentation of your Youtube channel ready. From your Creator Studio look to the top. You’ll see your name and profile image. Below that you’ll see a link titled “VIEW CHANNEL.” Click that and you’ll be here:



Now we’re really going to start to create a YouTube account! First, fill out your Home tab:

Add Channel art work: This is the great big image that will appear at the top of your channel. You’ll want to perfect this in advance. The recommended size is 2,560 x 1,440 pixels. The recommended content in the image is your logo, your video publishing schedule (every wednesday and friday, etc), and that this is all done in your channel’s colour palette plan. Click the Add Channel art button, a pop up window will appear. Select your art or drag and drop it into the box.

Be sure to look at how your channel art will differ across devices. Adjust as needed in the window before proceeding. This can be tricky with a poorly formatted photo. You need the best part closer to the middle for desktop users as that’s how they crop images.

Getting familiar with your YouTube channel controls


We’re ready now to get to the Creator Studio and upload videos, manage your channel, and get the ball rolling. Let’s look at each tab available along the left hand side:

1. Video Manager: This is where you will control your video content, it is NOT where you go to upload new videos. You can arrange playlists for your fans to watch a number of your videos in a row.

2. Live Streaming: If you have any events in the future that you want to share with your fans the moment they’re happening, this is the place to do it. You’ll have to verify yourself further with a phone number, and make sure your account is in good standing.

3. Community: You’re going to be able to control and learn about the people in your YouTube community here. The most important for you as you create your YouTube channel are going to be Comments and Messages. You’ll get feedback on your channel, and can make adjustments based on them if need be.

4. Channel: There are many important things under this tab. From the top it starts with your standing with YouTube, and monetization options. You’ll then be able to look at your upload defaults for each video, featured videos and ads that display on your channel’s homepage, creating a watermark, and enter advanced features such as associated website URL and if ads can play alongside your videos.

5. Analytics: Right now, your Analytics are useless – you have no stats. As your channel grows you’ll be coming here more and more often to track the data that will determine your success. Looking at this is an article in itself.

6. Create: There are two tabs here. The first is the Audio Library. These are free music and sound effects that you can download and add to your videos. The last tab, way, way down at the bottom of all this, is where you can finally upload and edit your videos. This will be look at indepth next.
Now that you’re familiar with your controls and management options, we’ll do that thing you’re here for in the first place: uploading videos!

Upload and publish your first video


Scroll down to the Create tab, click on Video editor, and get ready to upload that great video you’ve shot! Editing great Youtube videos is an article to itself again, you learn about editing Youtube videos here.

The first video that I recommend you upload is one for your trailer, or Channel ad. This is going to be shown to those who are not yet your subscriber, and your job now is to get subscribers. 

Notice how much time he gives you to click, and the added importance he gives to the button by ‘pointing’ at it. He created a video specifically for this, with a best of moments that anyone would watch, and he’s gained MASSIVE subscriber numbers for it.

The importance of subscribers can not be underscored enough. These are going to be the people who will come back, repeatedly for years to come, and boost your view numbers. This is why it’s so vital at this step, right at the beginning of your channel, to purchase YouTube subscribers from us. It will take the hard edge off of having no subscribers at all, and give your channel a fighting chance against the hoard of other channels out there.

Once people subscribe to your channel they will no longer see this video, it has done it’s job! Now you’ll be showing your ‘What to Watch Next,’ and ‘Featured Videos’ to your fans:



For the scope of this article, you’re now on your way to create a YouTube account that is successful, bringing subscribers and views, and meeting your goals. Whether you want to advertise a brand, or build up your own YouTube channel for fortune and fame, all you have to do now is …everything else. You have a great foundation now, get to work and create some incredible videos for me to watch!

When You Should Buy SoundCloud Followers to Grow your Fanbase

Every musician on SoundCloud wants the same thing – more fans. From that they want more SoundCloud fans, more people at their concerts, more people buying their merchandise, and more people throwing their underwear at them on stage. You can buy SoundCloud followers to help you get to that point in your career, and this article will talk about why this is the case and how you can do it.



So for all those musicians out there who use SoundCloud to promote their music, whether you have a brand new account, or a well established one, get ready to learn some important information. Let’s get your account growing, and your fanbase swelling, so that all you’ll have to do is determine which roadie picks up all the underwear.

As is the tradition on the Devumi blog, all SoundCloud posts have a track from SoundCloud that I like embedded at the bottom!

Buy SoundCloud Followers – Grow Fanbase – Dominate World


Something that you should know about the music industry, and the world in general really, is that nothing is as successful as something that is successful. Sound confusing? It isn’t really. On SoundCloud, this idea borrows from a well established psychological concept known as social proof. This concept acknowledges that we, humans, are a social species. When we see something doing well, like a SoundCloud account with a lot of followers, we’re more prone to trust this account and follow it too.

As you can guess from thimusic note 3s, having a large number of SoundCloud followers leads to even more SoundCloud followers. Just like how getting played on the radio often gets you more fans, or how a video in heavy rotation sees your album sales spike. It’s all related to social proof and how we react as a socially inclined species.

Buying SoundCloud followers with a new account


When you’re a brand new band on SoundCloud, looking to go from your mom’s basement to Wembley Stadium, you have to start somewhere. For many bands this involves music sharing platforms like SoundCloud.

Now what’s the worst possible thing that could happen to your SoundCloud account if you want to get more followers? To have NO followers! This is social proof in a negative light – if no one likes your band, no one will like your band. And if you keep rehearsing in your mom’s basement literally NO ONE will like your band at all!

bass clefThis is the perfect time to start off with a SoundCloud followers package from us. You can start with a smaller package, about 5,000 SoundCloud followers, to get your band off the ground. Once you start posting tracks you’ll immediately start to notice more followers joining you because of social proof, not to mention what this will do for your SoundCloud plays.

The lesson here is you buy SoundCloud followers to start your account, not sustain it. You still need to post songs, interact with fans, and, get this, make great music! You’re buying followers on SoundCloud to gain the vital social proof you need!

Buy SoundCloud followers with an established account

You’ve played a few shows, released an album, and finally had a tour. Maybe you’ve even had a video hit on YouTube. Your SoundCloud account is established with real fans, and you even have one pair of souvenir underwear from your concert in Des Moines. Great! You’re well on your way!

Now you need to reach that next plateau of music stardom, and a little push can help you. You’re going to want to buy SoundCloud followers with your established account right around your next big push. This can be:


  • Right around the release of your new album
  • When you release a new video
  • As a push for your next single on SoundCloud
  • As you’re out on tour getting more people interested in your SoundCloud account
  • Right after you’re mentioned on a big TV show


As you can see, you’ll want to buy SoundCloud followers to reinforce something that’s going on in the real world of your music career. The followers that you purchase are going to be there as part of your momentum. This creates a groundswell of followers going to your account as they see it growing – like a snowball rolling downhill!

If this is the position your band is in, you’d be wise to use a larger package of followers from us. You can start out at around the 10,000 SoundCloud followers level and maybe add another 5,000 with that, and work your way up to the 500,000 SoundCloud followers limit if your band is ready for that type of success.

Be sure to not go too far overboard so that you don’t alienate your current fans, and so that you keep things in proportion. No one ever increases their SoundCloud followers without something going on in the rest of their music marketing. Be sure to buy followers when you’re really pushing some aspect of your music hard for the best results!

Social proof, SoundCloud, and being the most popular band you can be

Everything about your band’s success will come down to social proof in some way. Whether it’s:


  • One fan telling another fan to give you music a listen
  • A video with heavy rotation
  • Your SoundCloud account having many followers


It’s all social proof. The difference is you can control how many SoundCloud followers are on your account, and when they’re delivered, to make sure that your account has the best impact on all of the droves of real fans who will follow your account, buy your albums, see you on tour, and hurl their underwear in your general direction.

If you’ve read this far and you’re still not sure about the value of social proof in relation to music marketing, read our resource guide to using social proof for marketing. There are even more examples of how social proof works, and how it has already worked on you!

Here’s something brand new for your ear holes; Gallant’s ‘Weight in Gold.’ An R&B track with a touch of hip hop:

Monday, February 18, 2019

What is Personal Selling? Explain its Importance in Marketing

It is a two-way form of communication. It is important in marketing due to the following reasons:

It is a direct communication technique which allows getting immediate feedback from the customers directly.

It is useful in case of complex product where it is essential to explain the functions of the product to the customer.

It relates to each element of the marketing mix.

It helps to build relationship with the customers.

It increases the sales which in turn reduce the cost of production.

Sales persons help to control the marketing cost.

It is flexible and salesman can personalize the message.

It helps to introduce new and innovative product from the market.

What is the difference between Order Taking and Order Getting?


Order Taking:

They perform general job.

They do not perform creative job.

They note down the orders.

They are driver salesman inside order taker and outside order taker.

Order Getting:

They perform special job.

They perform creative job.

They make the orders.

Explain the meaning and objectives of trade allowance.


Trade allowance is the reduction in the price offered by the manufacturers to the traders. It can be trade or buying allowance, buy-back allowance, count and recount allowance, merchandise allowance and co-operative advertising and promotion allowance.

Its objectives are:
To increase the trade volume.
To encourage trade cooperation.
To create enthusiasm in trade.
To stimulate repurchase.

Discuss the various sales promotion schemes directed at consumers, giving suitable examples.

Consumer Sales Promotion: It is to make the consumers aware about the product and educate them. Measures undertaken in this category are:

Samples: Free samples of products are distributed or free services are provided to the prospective buyers. It is done with an aim to expand the existing market. Customers are distributed the small samples so that they can experience the product free of cost and this would develop a favourable impression about the product. These samples can be distributed at retail stores, with premium products, through mails, or going door to door. Somehow, it is an expensive method.

Coupons: Coupons are distributed along with the products, or it can be distributed door to door. Customers get discount on the product or on the other product or may get a free gift along with the purchase on presentation of the coupons. It is one of a very popular measures but the limitation of this technique is that it is an expensive affair.

Sunday, February 10, 2019

Get Much more Clients Through Lawyer SEO Marketing

Lawyer Search engine optimization selling assistance are very important for any law company that's searching for customers on the internet. Internet search engine optimization, also called Search engine optimization is essential when you would like to conduct your marketing through the search engines like google. This really is exactly where particular keywords and keyword phrases are contextually inserted into the content of your web-site so that customers searching for your assistance can come across your website. If your internet site is not adequately optimized, you'll be ranked poorly and people will hardly get to know of one's companies. This is as individuals do not go beyond the first couple of pages in the internet search engine outcomes when they are looking for products or companies on the net.



The 1st factor that you must do is design your internet site. As soon as you have completed this, you need to try to find a lawyer Search engine optimization merchandising consultant to carry out optimization of your internet site. The consultant will suggest keywords and key phrase phrases which are related for your certain field of law. This helps in receiving you customers who're searching for your particular legal help. Using general key terms like "lawyer" or "attorney" will not support in obtaining best rankings for your site.

The lawyer Search engine optimization merchandising consultant will also help you in finding relevant articles submitted to article directories. Such directories allow you to place links back to your site inside the resource box of the articles. People who read your articles and discover them to become of aid will follow the links back for your website. Posting in blogs and leaving comments in forums will also get you vital back-links for your web-site. You need to be sure that you simply post in relevant blogs and forums to stay away from deletion by the administrators.

Finding the lawyer Search engine optimization marketing consultant is often a tricky concern. You must be sure that you're coping with an ethical business which will not make use of shortcuts that might get your web-site banned from the search engines like google. Keyword stuffing and purchasing of hyperlinks are frowned upon by the search engines. The business need to offer you an thought of how lengthy they will take to totally boost your website because it is usually a tedious objective. They need to also offer you statistics with the efficiency of the web-site on the search engines continually. Look through the internet for lawyer SEO consultants and shortlist those which are ranked most effective. Go through reviews from the shortlisted consultants to determine what other people have said about their lawyer SEO merchandising services prior to you make your final choice.