Smart Marketing Strategies

Sunday, May 1, 2016

The Tools You Need to Get Started in Video Marketing

7:18:00 PM – by Peter Paul

The basic tools you need to start video marketing are very simple. You need something with which to record and something with which to edit.

Your computer might have a built-in camera that can be used for recording. This may be suitable for recording vlogs, but otherwise it's quite limited. You can also buy a simple, inexpensive camera that you can attach to your computer for more flexibility and better quality in picture and sound.

To produce more complex videos, you need better gear. Small digital cameras, which can quickly and easily dump recorded data onto your computer are cheap and easy to operate.

You can actually make videos without using a camera at all. There are tools (some of which are discussed below) that can be used to make slideshows, cartoons or screen capture videos. These offer easy, all-in-one video production. It all depends on the types of videos you want to make.

For editing, you need a video editing software program. These range in complexity and quality, as well as in price. There are free programs and premium programs that offer more features and better quality.

Advanced Video Production Tools

Investing in more advanced tools can allow you to make much better videos. You can have much more power over the content of these videos.

There are advanced editing tools, for example, that automatically edit or brush up your videos, saving you time and possibly producing better videos that you could've produced on your own.

Other tools automate steps in the video production process or automate your SEO.

By investing in more advanced tools, you can produce better videos, reach a wider audience, and streamline the production process.

However, you should be careful to only invest in tools you need and will actually use.

When shopping for advanced tools, look for:

Something that you can use; in other words, it'll produce

Tools that have the features you need or extra features

Products that get good reviews and recommendations

Products that offer at least a free trial. It's nice to give a the types of videos that will help you achieve your goals that you can use online. Take the time to read some reviews and seek out recommendations program a test drive before you purchase to make sure it does what you want.

The Power of Video for Your Business

7:06:00 PM – by Peter Paul

Video marketing is a highly effective strategy for achieving a variety of your business goals online. It also happens to be one of the methods that many marketers hesitate to use, simply because they don’t know the ins and outs of making and promoting video on the web. So, why should you care? Why should you make sure that video is part of your marketing tactics?

“ 52% of marketing professionals worldwide name video as the type of content with the best ROI.”

Web users love videos. They're fun and easy to digest. Plus, they give you a connection directly to the brands you love. For marketers, another great advantage of video is that video content is among the most shared content on social media.

If you're just getting started with video marketing or toying with the idea of incorporating it into your overall strategy, then this course is for you. In it, you'll learn:

The very basics of video marketing and why it works

How to take advantage of psychological factors to fine-tune your video marketing

What separates good from bad online videos

The many different types of videos you can make for various goals

How to clearly define your goals in video marketing so that you get the best results possible

The tools you'll need to get started and to make the entire process easier on yourself

Where to get started in producing your first videos

Tips and tricks for making your videos as slick and professional as possible

How to get your videos to the public and seen by as many people as possible

The importance of monitoring your video marketing and some direction on how to do that.

If you’ve been confused by video or have been putting off including video in your marketing, now’s the time to get started. This course will guide you in the right direction, so that you can get over those first hurdles. In no time, you’ll be tapping into that huge part of your target market who love watching and learning from video.

Sunday, April 17, 2016

Market research on warrior forum and warrior plus

7:15:00 AM – by Peter Paul

When it comes to do a market research it’s really chewing my brain and I was trying to find a simple way which would help me to save my time and also get me the required information which are only two:
i. What is the current high demand in the market, the problem that people are looking for a solution to it?
ii. Where I can find those hungry buyers and throw my hook. And after long research I came across this awesome please "Warrior Forum" and it saves my time and money as well. The power of the forum is really great as you can:

Find out what is the highest demanded market.
Exchanging experiences with many marketers.
Come up with an idea for your product.
Sell in your product and make a fortune.

The first step you ought to do is to sign up with the Warrior Forum, it is FREE but the free membership is limited. But for the time being it is okay to be on free status because we want to go and do our market research homework.
Assuming that you have already signed up with the Warrior Forum, here is an important section (Warrior Special Offer Forum) In-fact I would call it the treasure section. In this section people are listing their products for sale, and make crazy cash out of it. You see, by the time I am writing these lines there are over 6000 people who are browsing this section and 90% of them are hungry
buyers . Those 6000 members are not the same who is coming on a daily basis, as this forum has got over 500,000 active members. Can you imagine the amount of people where your product is going to stand in-front of!

Just go through the section and see what are the most popular services that have got lots of buyers and you can measure that by looking to the amount of replies to their thread.
I have gathered for you a few examples of some of the winning products I would say, have a look on the below screen shots please.

Based on my experience with the first test product I have launched on this forum, despite of the few replies or comments I have got on my thread, still it does not tell the amount of sales I’ve made ; as the number of buyers who have purchased my product was higher than the amount of replies/comments on my thread.
Before I give you the short list of the hottest market that you can jump on it immediately, let me show you another connected place to the "Warrior Forum"
where you can find who the top sellers are and what they are selling. Warrior Plus is a management website as it helps those people who are intending to launch their products through the Warrior Forum and Warrior Plus site will manage their listing such as:

Price increment: if they want to increase their products' price after a certain amount of copies.

Affiliates Commissions: also it helps the product owner to determine their affiliates' commission payouts, which they are going to pay to their affiliates from 0-100%. So when those affiliates promote those publishers’ products they get paid as per the affiliate commission agreement which set by the product author

Product Statistics: you will be able to check the number of clicks and the number of sales.

And much more features you will come to know about it later. What you have to do now is sign up with Warrior Plus and use your username which you have chosen earlier to sign-up with Warrior Forum.

When you are done with your registration with Warrior Plus, hit over [my account] and update your information. Please note this website will redirect your buyers in the future to pay for your product using PayPal as a payment processor.
Well, now I want to show you how you find that best seller through "Warrior Plus" site. If you wonder why we should do that! It's because we want to sell what is hot and what is really people in need of it.

Click on "WSO Alerts" and WSO stands for "Warrior Special Offers". Add an alert and this is really powerful as you will be notified with the WSO of the day, and WSO of the day will be selected based on many criteria’s one of those criteria’s is the amount of sales your product has achieved.
If you are an affiliate you will be able to copy, paste the emails which you are receiving through your emails via "Warrior Plus" site and all you have to do withthat email just amend it with your own affiliate link and promote the same offer after you get an approval from the author to promote his product so you will be getting your own unique affiliate id. We’ll come in to this later. And much more powerful stuff you will come to know when you involve more in using "Warrior Plus" alert feature.
If you check on your right hand on the same page where you suppose to add your email alert you will
find those two tables…

I believe it’s pretty clear to you on the first table you see, it shows the top sellers and below it shows the most popular keywords. Those keywords are searched by buyers. Let's have a quick brief about some of those keywords.

Wordpress: most of the people are looking for Plugins which it could automate their process and make their life easier, and just to give you an idea about what are the most plugins have recorded high demands:

SEO "Search Engine Optimization"
Backlinks
Social Bookmarking
Viral Traffic

And the list goes on. I don't want to limit your thoughts by giving you specific list to focus on, but I am just giving you an idea about the most famous plugins in the market. The main idea behind creating a WordPress plugin is, to automate the process for the user and save their time and efforts and brings to them the expected results which at least meeting their expectations.

PLR: it stands for "Private Label Rights" and it means that you can buy the license for using a PLR product and you can re-word it even claim it is yours but, you will have to follow the license which you can find it on the page where PLR is available before you buy and if you didn't, then you will have to ask the author before you buy it.
Lots of people are really making big bucks by creating their own PLR and sell it and the buyers they can reuse it in many ways like divide it in articles, emails, reports even products after they add their own tweak and cash out.

Offline: recently this niche has become one of the best un-tapped markets and the idea is to show people some tips and tricks or even share a success story of yours or your friend which it could help them with their offline business.
You can login into your Warrior Forum account and then click on search then advanced search…

Then type PLR and then select Warrior Special Forum then hit search now…

Go through the results and have an idea about the products how it looks like. You know it is a ready-made business you can just buy and resell it again for example if it is a blog you can sell it on Flippa.com. I know this e-book is about Warrior Forum only but still if I found that I can add more cream while I am writing I will do
Repeat the steps and choose one of the above highly researched keywords and use the search tactic which I have showed you earlier to have more information about it and while browsing the search results, I would recommend you keep a piece of paper near to you because sometimes your brain will alarm you with an idea which you might use it later.
Now you became to know how to do your market research by using Warrior Plus and Warrior Forum since this course depends on these two sites, but there are umpteen ways to do a marketing research; it is a bit complicated in my point of view and it’s time consuming. Maybe if I came up with a new discovery I will be sharing it with you.

It's time now for the product creation stage. To summarize the top topics, based on our keywords researches people are interested to invest on:-
SEO "search engine optimization".
WordPress Plugins.
PLR.
Software.
Offline.

Do not limit your thoughts, as I told you before, if you’ve noticed on the above keyword researches the "Make Money" keyword is not listed though if you do a simple research on Warrior Forum you will find thousands of products are selling pretty well. No need to be smart in-order to do this research all you have to do is just try to think out of the box and use your common sense.

Friday, April 15, 2016

Understanding key domain metrics

2:39:00 AM – by Peter Paul

When you are looking to buy a new domain for your private nework, there are a few metrics that you
need to check to ensure you are going to get as much bang for buck as possible.
You don't want to splash money on a domain only later to realise that it's not as powerful
as you thought.
So before you buy any domain, always use your due diligence and check everything I am about
outline bellow not just the key metrics.

Domain Authority (DA)

This is a metric that was developed by Moz as part of their OpenSiteExploder tool
It takes a range of metrics into account to give an authority score measuring between 0 to 100. You
can learn how it is caculated.

I generally look for domains that have a DA of 15 or above.

Page Authority (PA)

This is another Moz metric that comes straight out of OpenSiteExploder.
It also works on a 0-100 point scale

Like with DA, I always look for domain with a PA of 15 or above

Majestic Trust Flow (TF)

Majestic launched the Trust Flow metric to great fanfare and it is a solid indication of how trustworthy the websites that link to you are.
Again this works on a 0-100 scale, the higher the number - the better the Trust Flow.

When it comes to TF, I always seek out domains with 15 or above. However there is another metric to consider along side TF

Majestic Citation Flow (CF)

Another metric that was launched at the same time as Majestic Trust Flow was Majestic Citation Flow
This is based on the strength of the links pointing to your website rather that their trust worthiness

Again I always seek out domains that have a CF of 15 or above. But it is critial that you combine TF with CF to come up with

Majestic Trust Ratio (TR)

This is the ration between Majestic's Trust Flow and Citation Flow figures. Majestic analysed the top
1 million domain on the internet and found the top 25% domains had an average CF/TF ratio of 1.09
They found that the median average site had a ratio of 1.81 and spammy domains had ratios upto 9.87
So with that said you want to make sure that the domains you buy for your network have a trust ratio
between 0 and 1.81

To caculate this just follow this simple formula
Citation Flow /Trust flow = Trust Ratio
Essentially the closer to zero it is, the less spammed it is.

Any domain that is within the 0-1.81 trust ratio range is good to go. Any domain that falls outside of
that range should be avoided

The Domain Expiration Process

1:49:00 AM – by Peter Paul

On the surface you might think that when a domain name reaches it's expiration date, if it's not renewed anyone can snap it up.
Although it does work like that in some manner, it is actually a bit more complicated than that. In general owners have around 1-75 days to renew a domain once it expires but mostly towards the higher end of that range.

Interestingly around 120,000 domains expire every single day with around 50,000 of those eventually coming up for anyone to register.
It is also worth noting that .com domains get deleted/made available to renew every day between 11am and 2pm pacific time in batches.
The Life Cycle Of A Domain
There are five stages to a domain's life cycle-

It is important that you understand each phase.

Stage 1- Active

This means the domain is currently registered and active. You cannot register a domain that is active.
It possible to register domains from 1-10 years and then many domain owners have them set to auto renew at the end of their expiration period.

Stage 2 - Expired Holding

Period Once a domain reaches it's expiration date it is held by the registrar for anywhere between 1-45 days. At this point any associated website stops working, but the domain is still available to renew to the original
owner.

Stage 3 - Expired Redemption Grace Period

The next stage of the expiration process is the renewal grace period which typically lasts for around 30 days. At this point any Whois data is deleted.
This gives the original owner a last chance to register the domain before it gets moved into the pending deletion queue.

Stage 4 - Pending Delete

Once a domain reaches the pending delete phase it can no longer be renewed by the original owner or anyone else.
During this period the domain is erased entirely from the ICANN database.

Stage 5 - Available

To Buy After the pending delete phase the domain drops entirely and is released back into the general pool. At this point anyone can register the domain through any registrar.

The Cost Of Building A Private Blog Network

1:22:00 AM – by Peter Paul

A lot of people think that building their own network is expensive, but that's not true at all.

In fact you can build the start of your network for cheaper than what it would cost you to buy posts on a public network you would find advertised on forums like BlackHatWorld.

You also have to consider that each site in your private blog network is a business asset that will bring huge financial returns in the near future.

So let's take a look at the rough costs involved.

Authoritative Domain

You have a number of options when it comes to buying your domains and I have 16 different sources that I use to get domains.

Prices depend on a number of factors like where you buy them from & how authoritative they are.

For example you can often register a relevant expired domain with authority for the same price as a new domain which is around $8.

But if you go through a domain broker or service that specialises in selling these domains you can expect to pay around $30-$100 each.

I will take you through all of these different options later in the course but on average you can expect to pay around $15 per domain for your network.

Hosting As with domains the price you pay for hosting can also vary. It is important that you use a different host for each site in your network and I will talk about that later in the course along with all of my personal hosting sources and how to avoid leaving hosting footprints.

But on average you can expect to pay around $2-56 per month to host each site in your network.

Content

Sourcing content for each site in your network is usually the biggest expense you will face.

There is an endless amount of places you can source content from (again I will discuss this in detail later) but you will need 4 to 8 articles of 400-800 words each at random for each site in the network.

You can either choose to write this yourself which costs nothing more than your time or if you are short on time you can outsource this work to writers.

You will pay around $6-$8 per article and you need 4 to 8 of them at random for each site.

So on the low end of the costs you can expect to pay around $28-$56 for the content you need if you don't write it yourself.

Costs Summary

With all of that said, here is a summary of the costs for each site in your network-

One Off Costs

1. Domain $15
2. Content $40

Recurring Costs 1. Hosting $4 per month So you are looking at $55 per site you setup along with $4 per month on average. This makes private blog networks one of the most cost effective ways of ranking sites period.

The One Type Of Blog Network You Must Avoid

12:21:00 AM – by Peter Paul

There is one type of blog network you should avoid at all costs and that is public blog networks. Especially public 'private' blog networks that you tend to find advertised in forums like BlackHatWorld.

Let me be clear here, the second you start selling posts on your private blog network it is no longer a private blog network.

It is a regular occurrence to hear news of yet another 'private' blog network getting completely deindexed then you have everyone running around saying 'private' blog networks are dead.
But those networks are not truly private networks and Google actively invest their time & effort into infiltrating these networks and deindexing them.

It has happened countless times starting with AuthorityLinkNetwork (ALN) & Build My Rank (BMR) in 2012 and still happens to this day (Anglo Rank).

Public 'private' blog networks are a false economy. Sure they work in the here and now, but that success is built on a foundation of failure.

Here are some of the other drawbacks of public networks-

1. The sites are usually poor in design
2. They use junky unreadable spun content
3. They sell hundreds of posts per month per site
4. The domains themselves usually have a spammy backlink profile
5. You have zero control

The last point being the most important of all - not having control is a risk and it is critical to manage risk throughout all of your SEO efforts.
You are much better off investing your time & money into business assets that you control.

The Risks Of Private Blog Networks

12:16:00 AM – by Peter Paul

I want to be very clear with this. If Google catches you using a private blog network, you will be penalised. There are no two ways about it.
In fact, if Google catches you trying to manipulate their algorithm in any way at all they will penalise you for it. Regardless of how you built your links. SEO is risk management plain & simple.
So as with any form of SEO & link building it is important that we approach the planning & execution of our private blog networks in the right way.

It is very easy to leave a footprint behind if you are not careful, so it is critical that you pay attention to every piece of advice and follow every step in this course.
But here are the two worst case scenarios-

#1 - Google Detects The Network

If Google detects your network a few different things can happen. There is no doubt that you will receive a link penalty, either through failing a manual review (I have a great tip to survive manual reviews later) or an algorithm update.

If this happens your site will lose rankings & traffic and it is possible your private blog network will be partially or fully deindexed depending on what they detect.
Now that is an absolutely worst case scenario, but it is important that you know what that scenario is.
But remember the hidden benefit of private blog networks is control and we can exercise the control in a couple of different ways.

First of all if we build the network correctly and take care not to leave any kind of footprint, we mitigate the risk of detection.
Secondly if all hell breaks lose and we do get penalised, we are still in full control. It is just a case of removing the links from our network and submitting a reconsideration request.

#2 - Competitor Reports You

The most common way people get penalised when using a private blog network is after going through a manual review that was triggered by a competitor submitting a spam complaint.
This is very common and after dealing with SEO clients for a number of years I can tell you that when people see competitors whizzing past them in the SERPS they have 2 responses-

1. How can we do the same?
2. How can we stop them?

Trust me, if you are in the top 10 for a low-medium competition keyword - your competitors are watching closely. What you do with your site and what you do with your backlinks.
So if you start getting an edge on them and they notice that, then they can put a stop to that in a few clicks by filing a spam report and triggering the manual review.
I always advise my clients against reporting networks because what could happen, is the person that you report figures out it was you that reported them.

They now have a penalised network of sites in their control which might just end up pointing at your site, a power you granted them by submitting a spam request. I believe in karma with things like that, so never snitch on your competitors.

However what you will have that your competitors won't have is my tip to hide your private blog networks from your competitors completely, along with the 1 thing your sites need to survive a manual review.

This protects against both your competitors finding the network in the first place and the manual review as well.

BestSure

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