What is the Ideal Length for a YouTube Video?

People ask me this all the time: what is the ideal video length? You hear (silly) statements such as, “We are in the YouTube era, nobody watches video more than three minutes.” People make these  blanket statements ofabsolute nonsense, so let’s take the time to walk through these myths.
Fact: the concept that people only watch short videos online is simply false.
If you think about it logically, YouTube has spent millions ofdollars putting up full-length concerts, all-day festivals and other all-day events; simply because people do consume long-form content.

They also put up a lot ofpolitical events, speeches and debates that are all consumed in great quantities. YouTube would not spend millions putting up long-form content ifpeople didn’t watch it.
The reason why most videos are only three minutes in length is because most people only have three minutes of content to say. Or, they are building videos for an audience with three-minute attention spans. Ifyou only have three minutes ofcontent to say, and you have an audience with a three-minute attention span, obviously deal with that audience; but the idea that only short videos are consumed is absolutely ridiculous.
If you want to leave the world of YouTube, consider Hulu, which has hour-long television shows, or Netflix, with feature length films. People are willing (and happy) to consume full-length content online ifit is good. Do you think HBO would have launched their stand alone Internet service this
year iflong form content wasn’t something people are looking for? Truth be told, my most profitable video to date is over an hour and twenty minutes in length and has been viewed more than 50, 100 times. YouTube Analytics tells me my audience retention is better than average for most ofthe video and I hope to do more like that one in the future.

So what is the ideal video length? How long should you make your video?

The answer is actually quite simple: make your video as long as it needs to be and not one minute longer. The fact ofthe matter is, you have to know your audience to make that decision. You have to know what it is they are looking for and you have to deliver the right content for them. Understand that they can click out – they can go anywhere they want – and that there are a myriad of competitors for the very piece ofinformation you are trying to stream on YouTube. For that reason, the video needs to be as long as it needs to be; and not one minute – actually, not one second – longer.

So what are the action items? What can you do?

It’s an interesting era that we are in – with massive hard drives, unlimited upload space, and the ability to send hours ofvideo to YouTube – and we do often tend to go longer than we need to. Your action item is easy: don’t. When producing your video, figure out exactly what you have to say; and more importantly, figure out exactly what you don’t need to say. Then, say only what it is that you need to say, and say it very quickly. Also, what happens after a video is consumed? Make that part ofthe content; but again, do that quickly. Another tip for you is to tell your viewer how long your video is up front; it helps tremendously. What would you rather watch, a video called “Social Media Marketing” or a video called “Social Media Marketing Explained in 3 Minutes and 7 Seconds?” Think about it; I’ve got three minutes so I’ll give that a go. So it can be a strategic implementation, but don’t worry about going longer ifyou need to.
Serve your audience; don’t worry about a magic number

How to make money on amazon

One year ago I entered the world of making money online (MMO) by launching an Amazon affiliate site. Here are some things I learned along the way.

Authority Sites Are King : If you plan on getting most of your traffic from search engines then I highly recommend making an authority site. New items added to your existing site get ranked more quickly than new items added to a new niche site. The new items also improve the overall ranking for the site so they help all of the existing items. Another benefit is brand recognition. Quite a bit of my traffic comes from people Googling the name of my site.

Pick a Niche You Enjoy Spending Money In : I'm happy to keep working on my site because it's a little like getting paid to shop. I enjoy researching products that I might want to own. It would probably feel like work to research something I don't care about.

Get Involved in Your Niche : I built up traffic to my site by posting on forums for my niche. I did NOT post links just to promote my site. I got active in the forums by answering questions when I knew the answer or by helping people solve a problem when I knew the solution. Eventually I built my site so that I could post a link that answered the question or solved the problem. My focus on providing value to the community led to people becoming my advocates and promoting my site for me without being asked. These quality forum links are responsible for improving my rankings on search engines. By my fourth month a majority of my traffic was coming from search engines and that’s now up to about two-thirds.

Be Patient : My site only earned $2 in its first month and Amazon doesn't pay you until you earn at least $10. When I earned $60 in the second month I didn't get paid right away since Amazon waits two more months before providing payment. Since I spent one month building the site before even launching it that means I worked for five months before receiving my first dollar. I’m glad I didn’t give up. Now that I receive substantial payments each month I’m careful to set aside what I think I will need for taxes in a separate account.

How to make money on amazon

Put in the Work : I probably average 2-3 hours per day working on my site. This means I was earning less than minimum wage for my time for the first 7-9 months. But I kept adding products to my site and kept making site improvements and now it is really paying off. I took off the first two weeks of June due to other priorities and still earned over $800. When I spend time on my site I’m not doing it to earn money for the time spent, I’m doing it to give myself a raise by growing my business.

Promote Cheap Accessories : My first two orders were not for products on my site. Instead they were for accessories to those products. It didn't take me long to build on that idea and start adding recommended accessory links. Once someone decides to buy a product they are much more likely to buy a much cheaper accessory for that product. Watch your Amazon orders report for ideas. The lower priced items lead to more orders and more orders lead to higher commission percentages. I went from 4% (month 1) to 6% (month 2) to 6.5% (month 3) to 7% (month 6) and last month to 7.5%. If someone makes a purchase on Amazon with ten items in their cart then that counts as ten orders. Anything they buy within 24 hours of clicking on your link counts as long as they don't click on someone else's link after yours.

Add Expensive Items : Initially my site focused on an affordable type of product in my niche ($50 - $150) but eventually I started adding more expensive products. This turned out to be a great idea. The higher priced items brought in more money per order and took advantage of the higher commission rates from all the orders on the cheaper products. They also attracted customers who were more likely to spend and who were more likely to buy expensive items in general. That helped my site earnings reach four figures per month starting in April. Last month I earned a $175 commission on a $2,300 product that was not even listed on my site (it is now) helping me on my way to nearly $1,500 for the month.

Link the Image and the Price : About 75% of my earnings come from people clicking on the product image (which links to Amazon) or clicking on the product price which is in a paragraph describing the product. Everything else I've tried such as the buy now button and links to accessories only make up a small percentage of the earnings. Be aware that if you have Amazon's price on your site there are a number of rules you must follow which are listed in their affiliate terms and conditions.

Go With Your Strengths : I'm more of a software developer than a writer so I don't actually have any product reviews on my site. You read that right, I have an affiliate site with no product reviews. Instead I built a searchable product catalog that offers many more search options than any other related site. It also has more accurate product specifications than Amazon. As a programmer I was able to use Amazon's product advertising API to automatically update the prices and keep in line with the terms and conditions for showing prices.

Leverage Popularity and Product Comparisons : I have automatically generated pages on my site to show the most popular products. I use my site usage statistics and Amazon's sales rankings in conjunction to calculate the popularity. These pages get a lot of traffic and generate a lot of clicks to Amazon. Popularity may be more influential than a positive review in helping someone decide what to buy. I also automatically show similar products and allow visitors to compare any two products side-by-side. With several thousand products this makes my site nearly infinite in size.

Keep the Search Engines Happy : I submitted my site to Google and Bing and regularly use both of their webmaster tools. These tools provide valuable recommendations for search engine optimization (SEO) to make the site easier for their bots to read and easier to use on mobile devices. I also submitted a sitemap and automatically keep it up-to-date.

You Don’t Have to Do Everything : I’m not building an email list (new products in my sub-niche generally aren’t available on Amazon so I don’t know what I’d promote). I don’t get much traffic from social media (I’ve tried, but half-heartedly). I don’t buy traffic (I earn 5-6 cents per user and buying traffic costs a lot more than that so it would have to be REALLY good traffic). Maybe I could earn more if I did those things but I’m very happy with my current progress. Besides, maybe there are some types of site where those things are not appropriate.

I hope anyone still looking for their first online success will find my story encouraging. Best of luck!

How To Make Money On Youtube - Step By Step

Step 1) Make A List Of Businesses
Search for keywords on Google that fit this formula:
[Business Type] [City/State]
For example:
Dentist Lubbock Texas
And then make a list of 30 to 40 small businesses that are advertising on Google Adwords.

Why Google Adwords?
Because if they're advertising on Adwords, it's a good indicator to us that these businesses:
1 ) Have money to spend
2) Know the VALUE in spending money on advertising and marketing (aka you!)
So you only want to go after this gold.
Next step:
Try to find the email address for each of those businesses.
Try to collect 20 email addresses for your first batch.

Step 2) Contact Each Business From Your List
Then email each one and tell them this:
Tell them that you have advertising space available on your [related niche] YouTube videos and you're wondering if they'd like to grab the advertising spots.
It's a good idea to do a search with the Google Keyword Tool / Keyword Planner ahead of time to find out how much search volume their main keyword (e.g. Lubbock Dentist) is getting searched per month.
That way you can take that exact number to them in your email and say something along the lines of: "It looks like 720 people search for the term 'Lubbock Dentist' each month. I'd be happy to get you ranking for that term so that we can tap into those 720 people for you."

Bonus Tip:
Tell them that you fully researched their business ahead of time (rankings, website, etc) and you selected them over their competitors because you feel you can really help their business.
That AND you feel they are the best fit out of all the [dentists] in [city].
This really makes them feel special and wanted.
Lastly, tell them that their phone number and website URL would of course be displayed so that prospects can contact their business directly.
Now, don't be discouraged if you get some "NO's" or you get ignored. This is simply a numbers game. And we're only doing email sending here. So there's really no direct rejection (over the phone or face to face).
So no biggie. Just keep at it until you get those "YES's". You'll be surprised how quickly they'll come ;) Especially if you target those business owners that are currently advertising on Google Adwords.
Once you get a "YES", be sure to get them signed up on a recurring subscription @ $99/month.
$1 99/mo could work also. Just be sure to mention that they're getting a "half off" deal.
Paypal works just fine too to process the payments. And tell them that you'll deliver one high quality video each month for them and you'll get it ranked for them on YouTube for one of their targeted keywords in their city.
20 clients paying $99/month is all it takes to get to $2k/month.
And 10 clients paying $199/month is all it takes to get to $2k/month.
So there ya go
Who said getting to $2k/month was difficult?
Your main objective is to do 4 things with this business model:
Prospect. Qualify. Close. Provide​.
We've already covered the first 3 ...
Now for the last one:
Provide…

Step 3) Creating Your Video For Your Client
As far as providing this service goes, I just use two different sources:
1 ) Animoto.com it'sreally straight forward to use. I just use the free version.
2) Fiverr.com from the Video & Animation category you'll find plenty of talented people that can get the job done for you.
I’d take it also that you may already have Explaindio or Video Maker X in your armory , so they are cool to use too. And here's a list of royalty free stock photo sites you can use to get images for your videos:
http://www.designrazzi.net/freestockphotoswebsites.html
Note: Most video creators at Fiverr.com will already have access to some stock photos and stock photo sites.

Step 4) Ranking Your Video
From my experience, 30 to 90 second videos seem to rank AND convert the best.
Don't ask me why, they just do
Local Keywords rank must easier too than National ones so that will help us too !
And try to have a nice variety of keywords and tags for your YouTube video. 2 to 3 different keywords is good.
Your main keyword in your video title. Put main keyword first i.e.
‘Lubbock Dentist’ then ­ and then ‘Lubbock Dentist Review’
Example …… Lubbock Dentist ­ Lubbock Dentist Review
And other keywords in your video description.
Always put the youtube url less the ‘s’ in https in your description box at the end ,
i.e. https://www.youtube.com/watch?v=EQ1HKCYJM5U
to ­­­http://www.youtube.com/watch?v=EQ1HKCYJM5U
this helps with an extra back link
Ps Enjoy the video too
And about 5 to 10 tags is sufficient.
It's also a good idea to see what your competition is doing with their keywords and tags to get some extra ideas.

Note: Google and YouTube seems to put much more value on "Subscribers" these days over "Likes" and "Views".
So try to get some "Subscribers" on your channel (50 to 200) by buying a cheap gig over at  Fiverr.com.
But make sure you use only the ‘Highly Rated ‘ sellers over there. Just choose a seller with a high rating so that you get a quick turnaround time and don't run into any problems.
Now, in the "Category" section of your video, I've found that you always want to select "People and Blogs".
Again, don't ask me why but this seems to help videos rank better for some reason.
Then lastly some ‘Secret Sauce '
Once you’ve uploaded your video, go to www.Pingler.com and www.PingOmatic.com and ping your videos for FREE to help with very fast ranking !
If you do all of the above, your video should get ranked within 48 hours. Once that happens, be sure to tell your client about it so that they're happy and so that they can now start telling their friend(s).
Referrals and word of mouth is a powerful thing! So definitely use that to your advantage.

Conclusion + Recap
● Step 1 ) Make a list of businesses that you find from Google Adwords and find out a bit of  information about each business (current rankings, etc)
● Step 2) Contact each business (from your list) via email
● Step 3) Lock them in at $99/mo or $1 99/mo (depending on the type of client/business type)
● Step 4) Get the video created at Animoto or Fiverr
● Step 5) Get the video ranked with YouTube and Google
● Collect the monthly moolah $$$ :)
● Rinse and repeat.
So there you have it, easy or what?
This is a very simple way to start earning recurring income. And it's easy for both newbies​ and seasoned marketers alike :)
It’s important that you are relentless and you keep approaching prospective clients until you get those
"YES's"​.
Like I said before:
This is a numbers game. Just be consistent and relentless and you'll make money.

How to write a good marketing email

If in every email you send you optimize each of these elements as explained in this guide, you can be sure you have a winning email.

• Personalisation

Personalisation can still be an important factor in writing effective emails. Recent survey data conducted by Economist Intelligence Data and Lyris shows that the majority (63%) of consumers feel personalisation is so overused that they have become numb to it. Not only that, 33% actually cited personalisation as one of their top annoyances.
Your subscribers know your email is automated, you shouldn’t insult their intelligence by pretending otherwise.
However this doesn’t mean that personalisation is dead.
Check out the graph below which demonstrates how personalisation affected open rates in data analysed from 100’s of millions of email campaigns. So personalisation can give a slight lift, however over­personalisation will cause your response rate to plummet. So personalise the subject or body, but never both.

• Creative Use Of Images

For years images were tricky because by default gmail had images disabled for all users (as many as 50% of my subscribers use gmail), but they have recently changed this policy, and since, I have been using images in my emails with great effect. Try to use images that arouse curiosity.
For example, if your email is trying to get people to a webpage where they will be watching a video, take a screenshot of the video and embed that image into your email. And of course make the image a clickable link to where you want them to go. What really makes this more effective is to make sure there is a play button in the image, either in the bottom left corner, or right in the middle of the video. You could also screenshot the video at a place that again arouses curiosity.
You’ll often see this tactic used on facebook by sites like buzzfeed or even those spammy “oh my god you must watch this to the end” type posts that you see on facebook. Their images always arouse curiosity and force you to want to click them. You can learn from these techniques, but in an honest, sincere and non spammy way. If promoting a product, you can use clickable images of the product in your emails. Again always try to cause an element of curiosity to get more clicks.
Use images as often as possible but always keep the majority of your email text. Emails with images will get a better response, but use too many images and your response will plummet.

• Call To Action

Try to ensure that every email you send has THREE calls to action. This has been tested and proven that three is the magic number for getting the most clicks. You can even use four if the email warrants it, but always aim for three link / calls to action, any less and you’re leaving traffic on the table.

• Sign Off

You should always sign off every email with a personality. What I mean is, and I see this time and time again especially when I join a site and get their welcome email, they sign off with something like:
“Thanks,
The Bestsure Team”
Don’t do this.
Always use a real name, perhaps followed by their position in your team. This helps bring people closer to and feel more connected to your brand. This can also open up another opportunity.
Lets say you have a content writer as part of your team and a customer support agent. If after some time being involved with your site, your subscribers can get to know and expect emails from each of these people.
With this you can send more emails and not seem like you’re overdoing it. Your content writer could send an email about the latest blog post, and on the same day another member of your team can send an email promoting an offer. Coming from the same name this can seem like overkill to some, but your subscribers will not see it that way when the emails are coming from different members of your team.
Now, ideally these will be real separate members of your team.
But there’s nothing unethical about creating a number of different personas and writing the emails yourself, just make sure each writer has their own voice and their own personality.
One could be confident and excited in their words, the other could be more reserved and factual.
This one tactic alone can double your traffic as you can realistically send twice as many emails
and not have people complain.

• P.S

It has long been taught and remains true to this day that most of the people clicking on links in your emails are clicking on the link in the P.S line.
It makes sense given if they read the email, that's the part they’re at when they finish.
But even among those who scan read or read very little of your email, the P.S will be teh most read part of your email.
So always include a call to action / link in your P.S.

• Subject Line

When it comes to subject lines, the data shows that short is the way to go, the graph below shows email open rates by subject character length.

• Pretty conclusive.

There are always going to be exceptions, so don’t ditch what you think could be a great subject
line because it’s longer than 15 characters.
But try to stay within the range most of the time.
A study conducted by an email service provider, where they analysed every email from every one of their clients, and some of the very best performing subject lines are these:

1. You are not alone
2. Your registration info inside
3. Check this out (pics inside)
4. A powerful idea… (video inside)

The “You are not alone” subject line for some reason was the very best performing email ever for open rates. The others are just general styles that have gotten the highest open rates.
You can use these, or model some of your subject lines around them.

• Personality

This is pretty much covered is the main Art ofEmail strategy guide.
That is to write your emails in a conversational style.
Don’t write like a robotic salesman simply conveying a message.
Write as though you’re talking to someone you know, introduce your message with a story that
draws readers in.

• Connecting Loop

The connecting loop is an invaluable tool you’ll need to use to connect your story to your promotion.
This is especially important when promoting affiliate products that might not be directly connected to your main product.
You need to find and make that connection.

Some things will connect naturally, for example if my product is around list building, traffic getting
and email conversion products are a natural. But an important part of being successful in any online venture is also mindset, or goal setting, or productivity.
My subscribers might not be instantly interested in such things, but because I know of their importance, it’s my job to make the connecting loop.
I could do this by telling a personal story about how I struggled online until I changed my mindset
and started setting goals, making to­do lists etc. Then introduce the tool I used that made the
difference which is the tool I am promoting.
If you’re struggling to find that connecting loop, simply search google for articles that contain
what your market is interested in, and the market of the product you want to promote.
Do the research, you’ll always find an interesting news or other article to make the connection.

• Dominant Emotion

This is an amazingly effective tactic for creating super engaging emails. Before writing an email, try to think about what is in your prospects minds at this moment. As I write this (from the awesome coworking space Hubud, in Ubud, Bali), the dominant emotion or topic on everybody's minds is the Ice Bucket Challenge.  So I could write an email today talking about the ice bucket challenge, then find the connecting loop to whatever I’m marketing.
In this niche, that would be extremely easy, the Ice Bucket Challenge should be an interesting
subject to all us marketers as it’s definitely the most effective viral craze in recent memory. I could easily talk about that and relate it to internet marketing.
But you could also find a connecting loop in pretty much any market with a little research.
For example, the magic trick market you probably know I’m involved in, I just google “ice bucket
challenge magic trick” and actually found a magic trick with an ice bucket challenge presentation
to it.
I could send an email promoting that, but that’s so easy it feels like cheating.
I could also start by talking about how people got more and more elaborate and creative with the
challenge, and talk about how that made things more engaging for those watching the videos,
then go on to talk about how my product teaches how to create similar engagement from
spectators when you are performing.
I’m just thinking off the top of my head here but I know I could easily create a connecting loop
from the current dominant emotion of the ice bucket challenge to almost any market.
Browse news sites to find the current dominant emotion, be aware that the dominant emotion
isn’t always and often isn’t the top stories.
The top story may be a war in the middle east, but is that really the topic on the general
populations mind?

• Entertaining

If you can be consistently entertaining, your emails will get read and acted upon.
So what do people find entertaining?
Obviously this is discussed in more detail in the main strategy guide, but here’s a little short­cut
you can use to be entertaining. People love interesting facts and statistics, you’ll see them being shared on facebook all the time.
They’re quick to consume, satisfying to learn and people remember them, and they’ll probably
remember who told them that interesting fact, that interesting guy/gal they get emails from, YOU!
Keep an eye out for these things and think of how they could relate to your market when you see
them.
Create a little swipe file where you can copy/paste them into, eventually you’ll just start naturally
finding little tidbits that you’ll be able to piece together to make connecting loops using interesting
stories and facts and the current dominant emotion. Doing is learning

• Open Loops

This is all covered in detail in the main strategy guide. However, open loops can also be created using the image styles I talked about earlier. Images that arouse curiosity, that get people to click on them to find out what happens next or what the video is all about is basically a short­cut style open loop

How to Track Online Marketing ROI Using CPA?

The Cost per Action Analysis is a good way of tracking your online marketing Return on Investment [ROI], and it’s a much better way than page views, impressions, clicks, etc. The advertising medium over the web is slated to grow by about $10 billion in the coming 5-6 years, so it becomes important to appreciate the effectiveness of such huge spending. If you are unable to measure what results you are getting with ad campaigns, it doesn’t make any sense undertaking them, and ROI is the best way to measure the results. Sadly, most of the businesses fail to get a grip of their objectives of marketing. The basic principles have not changed, though the tools of marketing have. So if your objective is to get more sales, you need to measure the cost of each sale that you make for determining your ROI.

It’s good for the advertisers that tracking the ROI for online advertisements is easier than tracking it for mediums like radio, television, newspaper, etc. In online marketing, the ad campaigns can be tracked down to each denomination of money spent on it. This is the main reason why the money spent on online advertisements is only going up with every passing day.

Why is it better than Cost per Impression [CPM] or Cost per Click [CPC]?

For tracking the effectiveness of a campaign, most businesses consider the statistics revealed by CPM and CPC. The only fact that they fail to consider is that for most of the businesses, the impressions and clicks hardly help you in earning money. So by relying on these, you might not exactly be tracking your ROI. The same goes for page stats as well. Impressions, clicks, page views, etc. are not an end itself; they are, in fact, just means to an end. If they don’t result in more sales, all expenses spent on them are useless. If you earn money from the sales, you need to correlate the costs and sales. So you need to measure the Cost per Action [CPA].

In a CPA campaign, an advertisement is run online on a third-party website, who generally charge commission if you can get sales through that ad. So it is purely based on performance. It entirely means that the risk lies with the publisher as he would get a commission only if the views are converted into sales. Affiliate marketing is the most widely used CPA strategy. It will help you in determining what kind of actions will reward you and how much you would be willing to pay for each action. Like, if you engage a third-party site for sales promotion, they can get a commission only if sales are generated by them. The CPA in such a case would be the cost for every lead generated, or simply the cost per sale.

Conversion Tips

The tips mentioned below would help you in planning you CPA campaign, and will keep you away from some general mistakes.

1. How is the recording of sales and leads done?
Conversion means the generation of sales. If the sale is recorded online, it can be measurable. So sales can be chosen as the action in the CPA campaign. Based on what you want to achieve through the campaign, you can measure other outcomes as well, like subscription to newsletters, download of software, etc. The campaign results can be viewed in real time.

2. Setting up a landing page for capturing details of lead contacts
If your aim is the generation of leads, you need to be aware of when a lead is generated. A lead becomes a lead only when the customers provide their details like name, email address, etc. So a landing page needs to be created for getting those details from them.

3. Your CPA provider can set up the landing page
If you are running short of time, resources or even the inclination to set up the required forms and build a database on your website, you can request your CPA provider to do so on their server. They would collect all the leads and calculate the stats. This is the best option for most of the businesses since it saves time and money.

4. Find a trustworthy CPA provider
If you are to entrust the CPA provider with the task of collection of leads and calculation of statistics, be sure that they are trustworthy. A trustworthy CPA provider would find out your needs, and they would research your niche market over the internet. By doing so, they would be able to estimate how much business they can generate for you in a given time frame. If they claim that they cannot provide you with such details, you can be rest assured that they are not professional online marketers.

5. Avoid huge fees
There are some CPA providers who charge setup fees and/or high network fees of over 20% for every sale or lead they generate. Prior to selecting them, make sure that you are getting your money’s  worth.

6. Measuring conversion rate
You can divide the total cost for each ad campaign by the total conversions received from each of them, for measuring the CPA. If the online ad campaign costs $500 with the generation of 20 leads, the CPA would be $25.

7. Improving the conversion rate
The conversion rates depend on a lot of factors like the interest level of the visitor, the attractiveness of the offer, and the ease in which an order can be processed. So make sure that these factors are taken care of. They will invariably increase your conversion rate.

To conclude, since with CPA you can identify with accuracy, the cost you would have to incur for acquiring a customer, it eliminates any kind of guesswork. You can calculate your ROI with precision. Also, since the online tools and technologies permit you to keep a real time track of the effectiveness of your ad campaign, you can adjust even those campaigns which may still be running. If you can be an expert at effective web campaigning, you’ll save a lot of implementation costs and get a high ROI in return.

CPA Marketing: How to find keywords

When you are looking for a product on the net, you generally make use of all those search engines. To do that, you are required to use a phrase and certain keywords that are directly associated to the product you are looking for.
Here, the search engines like Msn, Yahoo! and Google, list and index the websites based on their keyword density. In order to rank the highest in the search engines and direct the largest bulk of the traffic to your site, you will need to employ these three effective keyword strategies:

• The Alexa Technique:

This depends upon the bidding on domain names that are related to the CPA offers you want to direct web traffic to. This will finally enhance the conversion rates leading to a great deal of money.

• Geo Bidding Keyword research technique:

This technique is not applicable to every CPA lead. This involves researching and bidding on keyword names that pertain to certain services offered in a specific geographic area, for example, “car rentals” that denote the rental offers in a particular region where the individual stays.

• Misspelled Keyword Techniques:

People make a lot of mistakes while typing in the keywords in the search engines. You can bid on the most common misspelled keywords containing the desired words and phrases so as to use them to direct the web traffic to your site.

How to Test Keywords for CPA Marketing?

When you are marketing attractive CPA offers, you will be happy when you get hold of one that has a high conversion rate and smells of big dollar bills. But nothing could be more frustrating than having to find out suddenly that the company has rejected that CPA offer. This is highly disappointing, and these kinds of failures have taken place a lot of times. What do you do then?

• The best thing is of course, to keep on hunting for such lucrative offers anew, but that might take a while before you are back to your feet again. Therefore, it always helps to have more than one CPA offer that promises high rates of conversions. This way if one falls, the other will keep your financial backbone from crippling.
•  Do not give in easily. Do not listen to the ones who say that a particular CPA offer is useless. What has not worked for them can work for you, only if you know how to creatively use it for your own profit. Plus, the main way to generate a lot of conversions is using good keywords. You can search with the help of online tools about the most popular keywords that are used, and creatively apply them in order to promote you CPA offers.

You can paste a conversion pixel on each web page to keep a check on your key ads. Use a separate destination URL for every group of keywords and ads to measure the success of each.

These are the various rules that you must follow in order to make a hit with your CPA marketing. In business, you must leave no stones unturned to make your mark and earn success along with the big fortune; and CPA marketing allows you to work in every way possible to make all you dream come true.

How To Promote CPA Offers?

Every time you are able to make a lead conversion on any of your web page, you get a commission. The CPA commission is different from the sales commission. In fact, it is much easier. So what is the difference?

In sales commissions, you get paid every time you make a sale. But unless and until you are able to push a product or a service into the bag of your online customers, you will not be able to earn at all. But in CPA commissions, all you need to do is convince your customers only so far as they are willing to fill up an online form with minute personal details about their life, and then submit it. With every submission or click, you will get paid.

Then again, the sales commissions are larger and heavier than the CPA commissions. But you can make very few sales as compared to the many CPA conversions. Therefore, even though you will earn a little every time in case of the latter, at the end of day, there will be so many conversions that the income that you will generate will be much higher.

But how will you market the CPA offers? There are certain advertising options that you can follow. And here are certain tips:

Make sure that you know what are the things that are ‘in’ and what are the talks that are ‘out’. If you can find out the popular topics of discussion, putting them up in your website will have online visitors thronging around you for more information.

* Find out what are the hottest keyword searches. Use them to promote your sales.

* Always provide a well- fleshed out content that matches the topic of the discussion. The information that your content should have must be satisfactory.

* Always remember the target audience. Remember who it is that you are selling to, and accordingly write your content and advertisements. If you are selling walking sticks, your target audience will be old men and women. You will have to talk to them; your content should tell them how walking sticks will make their lives easier for them.

* Add links of your website in the other related web pages as hyperlinks so that you redirect the web traffic form those sites to yours. If your sales are related to the fashion vista, then have the name of your webpage appear in the other fashion websites.

How to Generate Natural Traffic to your CPA offer?

If you want to promote your campaigns for your CPA offers, you must generate enough amount of traffic to your websites using those natural search engines. This means that you have to enlist your website with the search engines like Yahoo, Msn, and even Google. And higher the rank your site will have in the search engines, the more money you will generate. So how do you secure a high page rank? There are two basic ways to do that:

•  On page factors:

This means that you must use very direct and intelligent keywords that are highly relevant to the offers you are providing. This means that your html tags should also contain the keywords. Along with that your H1, H2 and H3 tags, video tags and URLs should also contain the keywords in them.

• Off page factors:

This means promoting your site through the other websites. This depends on how a deep connection you have with those sites so as to be able to take such help from them. In this case, you will have to keep both of your eyes out to see the number of inbound links, the anchor text and IP address which you will be using to link up your page with some other sites.

Another thing to note would be misspelled keywords. When people type in the search engines the name of the product they are looking for, most of the times they are wrong about the spelling. What you have to do here is to create a separate group for misspelled keywords in Google, Yahoo! and Msn. This way, you will be able to direct even those misspelled keywords straight to the threshold of your website without much of a hassle.

Social Media Traffic to Your CPA Offers

While using the web 2.0 in order to generate and direct traffic, you can use two different approaches:

• Direct approach:

In here, you can draw a direct link in between the CPA offers and the websites that address the issue. For example, if you are promoting a CPA offer on home improvements you can create a web page about the methods to use while renovating a house on HubPages.com and then link the two.

• Indirect approach:

Here, you will have to link up the web 2.0 sites to the money site that bears the CPA offers.
Draw Traffic to Your CPA offer through Forum Marketing: In order to advertise and promote your CPA offers you can also join forums.

There are certain benefits of this strategy:

•  The forums are gaining a high amount of popularity and are being visited by thousands of potential customers every day who want to share their thoughts and learn what is new.

• You can post your CPA offers in the forum, and even add the link to your money site so that you can start to promote from right there.

• You can add content for reading about your CPA offers. At the end you can paste your signature profile which will increase your credibility.

• Finally, you have to make sure that the CPA offers you are promoting in this manner have something relevant to the topic of the forum. After all, you will not be pasting CPA about “gardening tips” in a forum that talks of space and space missions- unless of course, it is about gardening in Mars!

• Last of all, always remember that before posting your comments or offers, you will have to find out more about the laws and regulations that are followed by the web forums so that you do not unwittingly and unknowingly end up violating any of them.

Draw Traffic to Your CPA Offers By Writing Articles:

In order to make your CPA commissions skyrocket through the roof, you will have to write good articles for the content. You can either post them up in your sites, or even outsource them for the little extra money. You need to use the right keywords a lot of times in the article to hone in on your potential buyers. For this purpose, you can make use of the information given in the ww.wordtracker.com.

Before you post the article, you need to include a resource box at the bottom that should be short, crispy and bear direct links to the CPA offers. Some of the best places where you can submit your articles and link them up to your CPA offers are:

•  www.ezinearticles.com
•  www.ideamarketers.com
•  www.buzzle.com
•  www.searchwarp.com
•  www.Goarticles.com

Reciprocal Linking:
This stands to mean that two particular websites talking about the same topics and articles can share a common link in between them that can direct traffic from one website to the other. This Reciprocal Linking actually helps in peaking up the rank in the search engines. However, in order for this to work, it is necessary that the two websites share a close mutual understanding, and are willing to transact on fair grounds.

Blogging:
Blogging is another trick or treat that websites are making use of in order to increase the popularity of their money sites and promote CPA offers. This blogging sites are open to all generations, and are used by every individual to let the world know about their opinions. If you can provide very good articles and make an interest presentation of your CPA offers and the subjects related to that matter, you will be able to hit the sky with your lead conversions!

Joint venture traffic:
You can always earn more through joint ventures. This means that you can also strike a partnership deal with as many as you can. The result will be that your

CPA offers will get promoted through email lists.

Video traffic:
Creating interesting videos regarding your products, services and CPA offers and uploading them in popular video sites like www.youtube.com will create a direct link to your money site. This way, people will learn about your attempts, and be interested in checking out what you have to offer to them. Plus, this way you get to generate a lot of traffic, and eventually this method will earn you the big bucks you so deserve.

PPC Traffic to Your CPA Offer
Here you take the assistance of the Pay per Click service through the Miva, Msn AdCentre and Yahoo Search marketing. First, you have to register in these services. Then you have to sign up for the campaigns and advertisements to promote your products. The PPC will not only help you to create cool graphics for your presentation, but also enlarge your keyword lists so that you can take maximum benefit of them.

Using Banners:
You can use both text and picture banners to attract the online customers to your websites, though text banners have been found out to be more effective in this job. You will have to make these banners more graphically interesting so as to put up quite an eye-catching presentation. You can even make words like “Click Here” appears on your banner so as to allow the people better access to whatever you have to provide and then direct them to you money site as well.

E-mail Marketing:
This is another magical door that can pitch your commissions up high in the sky, without letting them fall back down. This means using all potential users’ IDs and sending them mails about your CPA offers. This might seem to be a gargantuan task, but it very easy. Follow these steps:

• You can make a pop-up window appear in your website whenever anyone enters to have a look around. You can ask them to enlist, by providing you with their email ids. These ids you can store in your list for future use.
• Then you can direct all the recent improvements on your CPA offers that you think your potential buyers must know about. You can send these emails to all those email addresses that had been given by your online visitors and this as you see, is a pretty easy job!  Always while sending mails make sure that the user is reported to be an informer and not a spammer, or else your mails will be tagged as spam and thus avoided.
• Do not nag your email potential clients to keep on visiting your sites over and again. This will only make them angry, and you will lose opportunities. Add the address to your website in the emails, and if they are interested, they will check in if they want to.
• Lastly, make sure that you send them varied information on your CPA offers. If you send them similar mails, they will be bored. You have to keep their interest, and for that you have embellish your content artistically, and be creative to come up with new attractive ideas that will have them begging you for more!

How to get your Affiliate URLS to Promote CPA Offers?

When you are working with any CPA offers, to tie up that campaign with your affiliate ID, you will need to post your URL with every lead conversion you make. This also enhances better and efficient market promotion. You will need to use these URLs so as to tag the campaign you are working on with your affiliate ID so that every time you report on your web sales, you will be able to have a
backup for it to show to the managers when they are shelling out the paychecks.

Therefore it is extremely necessary that you check up whether all your URLs are working properly or not. If they are faulty, there is no way that your CPA sales will be tagged and eventually you will lose out on the money. in order to find out if the URL is working properly or not, all you have to do is type in your affiliate ID at the address bar in the web browser, and then it should redirect you to the main page of the CPA offer. If it does not, then it means that it is not working.