How to Select CPA offers?

Once you have rolled up your sleeves to get some work done, you will need to browse through the ranges of CPA offers, and then select the ten best out of them around which you would like to build up your own promoting website. This is helpful than having to select only one niche and researching a lot to finally find out that there are not many offers to be had in it, and even the offer landing pages that are provided are not up to scratch. This will waste a lot of time and energy, and make you more frustrated.

Once you have selected the ten best offers, you will have to squirrel your way through the online markets to see which ones are in popular demands, and which ones can make you big easy money. The trick to use is to find out which hot topics are most searched for in the news and search engines. The best place to start is the Google trends. The URL for this site is http://google.com/trends, where you can get all the personality news stories. But make sure that you do not get sidetracked by them. You should try to avoid the personality stories since they are not big-time successful sellers. People are hardly interested in personalities while looking and reading up on the product they want to purchase, so this way is a big no-no.

There are some other trend sites that you can peep into:

• http://buzzlog.buzz.yahoo.com/buzzlog
• http://hotsearches.aol.com
•  http://50.lycos.com/alite.asp
• http://blogpulse.com
• http://www.blogniscient.com
• http://www.google.com/press/zeitgeist.htm

Once you have gone through these trend sites you will have an idea about what is hot and what sells more, and which are the niches that are related most closely with your CPA offers. The best ruse to use in this place is find out a sub-niche in a large niche that is related with your CPA offers, and this will certainly make it easier for you to make your mark in the world of sales advertisements. Do not be afraid of making offers available in the highly competitive markets, since they are the ones where most of the traffic is directed, and there is where you will be able to hit the bigger pots of luck!

The next job of yours will be to find out how much of traffic the CPA offer in your spotlight can ever create in the chosen niche? For this, you can use the Google’s keyword research tool. You may use other tools, but when it comes down to traffic hunting, there is nothing that can ever top the Google power!

Finally, you now have to move on from research arena to the campaigning one, and this can be done in just one hour or so, where you will have your PPC up and running in no time! If you have a large portfolio of sites, it is possible for you to still keep a lookout for better offers being provided in the CPA networks. If you do find any, you have to reverse-engineer the entire process. By this it means
that you will have to build up a site around the desired offer. But you have to make sure that the domain name that you use should be closely related to the offer that you make. However, it does not imply that you will have to throw away the site if the offer does not generate money for you and is taken down. All you have to do is to keep two to three alternatives open while you are building up
your site, so that you can always replace the banners and texts so as to promote a different offer. This method is tricky, but it is very easy too.

Now that you have your niche, all the work and transactions that you do will be done upfront. When you are building up your site, you will have to remove and paste different offers on a regular basis. It is tiresome to draw up different websites for different CPA offers, but experienced market affiliates are expected to be able to whip up a site within few hours by using wordpress. You will have to
do the same, if you want to make it to the top in this tough game.

Selecting the Right CPA Offer

When you have been selected into one of the CPA network, you will have to make a choice of all those offers you are interested in selling to your online customers. But it is necessary for you to remember that you cannot make your choice based on your likes and dislikes alone. This means that you will have to find out which niches sell more, and direct a lot of traffic so as to cash in the huge
bucks. You will have to perform keyword searches, and determine the results to optimize your options. Remember, in this business there are a lot of factors that can go wrong, and you might be able to reap in only a thirty percent of success in the beginning. But there is no use in crying over spilt milk, since you hardly have the time to pick out the possible damage causers. You will have to move on, and start to optimize your sales with new campaigns. This way, you will slowly be able to worm your way to the apex.

How do you study the market competition?

The main aspect of every business success is creative intelligence. This means that it is not all about luck, or contacts, or exhaustive hour extensions at work. This means that no matter what you do, you are always expected to be at your creative best- involved in your creative mindset round the clock. You will have to do excess research to find out what keywords always make the big hit in the search engines and the ones that are as popular as the honey to the bees, but you will also have to keep a watch out for the famous niches in the various trend sites as well.

Once you have found out the keywords that are extensively searched for, this means that they have not been used in any CPA offers yet, and you can always snatch the opportunity to use them to create your own advertisements for the sales.

When you find out that a particular CPA offer is very popular, do not think that it is the dead end for you in this highly competitive market; rather, use it to understand the various products that are persistently sought after, and use them in your websites to generate traffic.

The key here is to use the same materials, the same methods, and the same taglines to make your sales. But what matters is not mainly what you sell but how you sell it. As you can see, there is a huge difference. It is in this “how” part where your creativity needs to come to the fore and you will need to make twinkly, quirky ideas that are appealing to the online buyers.

How do you compare CPA offers?

The main mantra about CP offers is that they should be hot, popular and most in demand. If you can find that about every CPA offers- whether they can generate a lot of traffic or not, whether they will ever fall or not- you can definitely make the right decisions without having to face defeats that easily.

While making the choice regarding which CPA offers to choose and sell, instead of having to go through all of them individually, which is a rather painstaking and highly time consuming job, you can employ various online tools and programs to find out that information for you.

But remember, it is a popular misconception to think that any CPA offer that provides the highest pay is the right choice.

This system does not work that way at all; instead, it works on the Cost per Action basis. This means that the more lead conversions you have on each of your web pages, the more money you will earn. The managers will pay for every single action like clicking on hyperlinks etc. for this job. So the more clicks your website generates, the fatter will your wallet grow.

So when you have the option in between a CPA offer that promises huge pay returns but gets only a few clicks, and the CPA offer that slips in a little amount of money but generates innumerable clicks, your pick should definitely be the latter. The best and safest way to find out which CPA offers will sell the most is to use more than one online tools or programs to find out more about that particular  niche the CPA offer is closely related to.

How to get accepted into cpa networks

Now you must be aware of the fact hat there are too many aspiring affiliate managers out there who are vying for affiliate programs to promote. Therefore, when you look for these offers the most important part of this search involves your application to the manager of a CPA network. Remember to fill ALL the criteria mentioned in the form provided. In case there is some space asking for information that is not valid in your case, instead of leaving it blank you should fill in a “N/A”. This is part of completing the form. Keeping it blank is keeping your application incomplete. Provide a valid and functional email address or any other contact information that is required for a follow up by the manager.

Affiliate managers are quite prompt in responding to such applications. Therefore, chances are that you will receive a phone call or an email regarding further information that the network requires before hiring you. There are many applicants who miss out on this call or ignore the email. In that case the your potential employer will simply move on to another potential employee, who just like you had applied for the same position, but is different in that he or she has responded to the follow up call or email.

Be professional in your approach when you attend to the follow up from your manager. He or she may ask you questions that pertain to additional information regarding your skills in the field, your experience and your ideas. Be sure of what you plan to do at the program in order to generate the maximum possible leads for the affiliate offers of the network. After all that is the reason why the manager would bother hiring you.

Use a website that you own, instead of settling for the free ones offered. This makes you look professional, and gives you the added advantage of an exclusive domain name and email address. Use this email address to correspond with all your potential employers. You can use the website to your advantage even before you work as an affiliate with the network you have applied for. Post relevant information about your past work, experience, feedback and other such important facts that the manager would be interested in going through. If you are not sure about the content that you should put up on your website, check out the various article directories out there for the same.

If and when you receive the follow up call, you should have a notebook and a pen at hand so that you can note down anything important such as an address, phone number, date and time of a meeting or an email id. If you have to search for the paper and pen while keeping your potential employer on hold, this might spell doom for your job prospect with him or her. Make sure that there is not too much noise around you while you are on the phone with your manager. There are too many affiliates out there searching for exactly what you are, applying to the same places and answering follow ups to the same managers. Therefore, unless you prove yourself to be on top of everything at the right time and place, then you will lose out on lucrative opportunities.

Although there are obvious restrictions to creating an impression on your potential employer, be as confident and eager about the prospect of this job during the follow as you can. Your manager should believe in the fact that you want this job and that you are capable of bringing something different on the table.

Since the follow up emails or calls are quite prompt, if you don’t receive any feedback from the network to which you had applied a considerable amount of  time back, then it is okay to place a call by yourself to them. This by no means makes you look pushy or aggressive. It only shows that you are truly interested in taking the job up.

There is every chance that the manager will ask you about your plans and ideas of approaching the affiliate market. You should be ready with more than one idea and know what you are talking about so that you can explain briefly yet efficiently what exactly you plan to do for the program so that there are sufficient leads generated and build up of traffic to the website. Make sure you mention that you are going to use direct linking measures so that individuals have to redirect through your website in order to be able to reach the network page.

Top CPA Networks that You could Join

If you are an affiliate marketer then the first step towards earning good money through kind of Internet advertisement is to join as many CPA networks as you can. Different networks have different lead programs that can be used by marketers. Choose the ones which have a high pay per lead offer as well as resell options as this will multiply the promotion of your work, resulting in higher
income generation for you.
Some of the best CPA networks out there are listed below:

1. NeverBlueADs
This CPA network has more than 24 program levels that one can use to promote. Users of this network pay a monthly fee of as little as $25. This is payment can be made through PayPal. The web usability of this network is excellent, and the programs are listed in an easy to find format for marketers. Affiliate marketers can use email, web ads and pay per click ads to promote the leads available here.

2. AzoozleAds
Azoozle Ads have more than 300 affiliate programs marketers can take up to promote. Their interface resembles that of a web 2.0 which can be used to generate various genres of reports. A once a month consolidated payment of a minimum of $50 is made via checks. If you are working for international
publishers, then Azoozle Ads is the perfect option for you. Their programs pay as per lead, ad clicks, web downloads and per unit sale to the afifliates. It is easy to market their programs.

3. COPEAC
Affiliates working with the COPEAC have the advantage of earning commission of up to 2% just to refer other marketers to this network. Other than that marketers can use Cost per Acquisition or Cost per Sale techniques to promote the offers available on the programs on this network. A minimum monthly amount of $100 is paid via wire transfer or through checks for those working here.

4. MaxBounty
If you are looking for a reliable affiliate network to promote your products then MaxBounty is the perfect CPA network for you. As long as a marketer has a website of his or her own, one can use MaxBounty for affiliate marketing. The network also allows international publishers to market programs. It has a good reputation in the affiliate industry which is evident from the abundant threads
found on many affiliate programs out there. A minimum pay of $50 is made. This amount can increase substantially for those working with MaxBounty.

5. Affiliate Future
Affiliate Future is a popular affiliate network which has its base in England. Although it is mainly a UK based network, international publishers are allowed to join it. A minimum payment of twenty pounds is made to the affiliates through BACS/wire transfer. The only hitch with this network is that some of the popular offers filed in this network can also be found in other popular networks working in the market. An affiliate who is familiar in this field of work will be able to spot this liability, which will make Affiliate Future less authentic to the individual.

6. OfferQuest
OfferQuest offers real-time reports on the leads and commissions of its affiliates. Although it is a small network of only 100 programs, it is quite popular in the CPA network. However, only an affiliate who owns a fully complete website (without any page under construction) and publishes material in English strictly is allowed to use this network. Another constraint of this network is that no visitor activity is allowed on the website of the affiliate. Paypal transfers of a minimum of $20 per
month are made to its affiliates. Cost per Lead payments mainly dominates the programs under this network.

7. DirectLeads
DirectLeads is a CPA network that has all the qualities of a good network. This includes Cost per Lead and Pay per Click pay offers to its affiliates. It also reports all referrals and commission on real-time basis. Affiliates are also paid commission on the basis of referrals to other marketers. The only drawback of this network is that it pays a minimum of $20 after two months to its affiliates which might be a considerably long gestation period for most marketers.

8. ModernClick
If you want be an affiliate with ModernClick then make sure you are on the top of your game. Only the best direct marketing tools are used by its affiliates. They also have real-time commission and referral reports on all other marketers throughout. A minimum payoff $25 is made to the affiliates through PayPal. This network also has strong preventive measures against fraudulent commission
seekers. The latest and most efficient tracking tools are provided to its workers.

9. Hydra Networks
Those who are serious about your job as an affiliate marketer join CPA networks to promote their offers. Although working with Linkshare or CJ can be a good opportunity for those who are starting out in this line, CPA networks are the best for earning fixed commission incomes.

Hydra network is one of the most efficient CPA network out there that pays its affiliates on the basis of fixed commission for every action generated. These actions include Cost per Lead or Cost per Sale.
There are numerous offers and programs available on Hydra networks that can be used by any affiliate marketer for promotion. They also have the best tracking technologies and real-time reports on referrals and commission that provide affiliates with instant information on their promotional offers. If there is an issue that does not have an offer with the network, then an affiliate can recommend it to the publishing managers at the network so that it can be included along with
the other offers.

The publishing managers on the network are extremely efficient and forthcoming in their approach to affiliate marketers. Payments are made via PayPal, direct transfer and check deposits every 15 days. There are Hydra rewards available for the marketers at the networks. This feature makes it an excellent motivation for the marketers. The rewards can be availed as merchandise available at the
network or exchanged for a gift coupon. The reward level is as high as 12.

Affiliates have the opportunity to gain more than $15,000 through this scheme. Affiliates can use emails, banner ads, par per click ads and newsletters to promote their offers. The interface of the network is efficient and easy to operate which provides instant updates on the status of offers.
The best way to earn a handsome income through affiliate marketing is to work with CPA networks as well as other affiliate networks as the same time. This exploits all areas of the market. This is the reason why most serious affiliates use Hydra networks to promote their publication matters. Affiliates have full authority over the creative aspect of offers. These offers are renewed and new offers are
included frequently to make sure that the range of choice for programs is maximized at all times.

However, while choosing offers one must be aware of the popularity of the potential gains from it before taking it up for promotion. This is the reason why one should try out as many offers as possible before specializing on specific subjects. Hydra network provides the best opportunity for affiliates to try a wide range of programs and pays its affiliates on the basis of Cost per Action. This
ensures a fixed rate of income for all affiliates working on offers on this network.

Emails, newsletters, campaigns, web banners, attractive text buttons and many other marketing tools are available for affiliates to use freely to promote their offers. These are monitored and reported with latest updates on real-time basis so that affiliates can keep track of their progress with a specific offer.

10. RocketProfit
RocketProfit is another CPA network that is fast gaining popularity in the affiliate world with an excellent review of it published on the “Zac Johnson Affiliate Marketing Blog about RocketProfit” recently. This network mainly deals with Cost per Lead offers. There are various offers on Cost per Lead and Cost per Sale basis. The payments are made every fifteen days via PayPal or wire transfer. The minimum threshold of this payment for each individual is $25.

How to Join CPA Networks?

Joining a CPA is basically harder than joining a simple market affiliating program. The main reason for this is because everyone is quite used to the easy and automatic acceptance that is associated with many of the affiliating networks. But this kind of a stratagem only makes it difficult to join the CPA network because of the quality of the service that are as a result, offered. But if you know the basic and inner workings of this system, with a slight brain drizzle, you can definitely make your own chance. Here are certain steps that you will need to follow:

•  First, choose the networks that you want to join. Yes, we are definitely not talking of singularity in here. You will need to choose from a wide collection of networks to land up with the best offers and payouts. This will increase the number of options in your hand, plus, give you more ideas regarding what is happening in each network. This way you can compare the features of different networks. Plus, this ploy also increases the returns of better payouts, since different networks offer different pays for the same offers that are being made elsewhere too. Choose the one that suits you the best, and make your profits.

•  The next step would be to fill up the submission forms and then answer all the questions to the best ability of yours. These network managers will be very interested to know about your website, the amount of traffic you  generally receive in your site, plus the methods and means you wish to employ to make the sales online. Do not be intimidated by such questions. If your knowledge in this business purview is very limited, you do not have to consider this to be the end of the world. After all, you will have to begin somewhere, so be honest with your answers, and always cut to the chase.

• After submitting the forms, you will have to usually dally around for a week. But you can use the magical tactic to get your way past this obstacle quick. All you have to do is call up the CPA network and get admitted right away! When the managers see that you are quite enthusiastic to do the job since you have taken the time and effort to make the call, they will be impressed enough to have you working for them right then itself

•  Sometimes you may find that it is difficult to get into some of the CPA networks easily. In these cases, it is better that you splay out your business plan that you have in your mind to promote their offers, and when they will see that you have taken the initiative to dot all your ‘I’s, they will take you right in!
•  If these tricks do not do the work, which is rather a rare affair, you can have a successful CPA marketer push in a good word for you. It does not hurt to build on your contacts; since business is heavily based on them. You can use your contacts for your benefit, and voila! You will soon start to work as a CPA marketer yourself!

Even if there is no bright outcome, and you do not get in where you want to be, there is no need to break into a fuss. Start working in those networks where you were accepted, and then get more experience under your belt. Then you can reapply in those places which had turned you down. Remember, business is all about making money, and it is nothing personal. So as long as you can keep their eyes green, there is no need for you to feel insecure about not getting or keeping your job.

How to Earn Big with CPA Marketing?

For those of you wanna-be-rich-soon guys, great opportunities come only once in a while, and if you are hard-pressed for time and money, there is one particular arena in the online business world where you can always make a lot of dough, and you can make it fast. If you had thought that online business marketing is all about sales and advertisement, you were absolutely on the right track. Affiliate marketing is the best job you can afford to keep, and it basically works as the CPA network.

What? Are you afraid that you do not know the terms and the meanings they imply? Never heard of the CPA networks before? That is a little snag that you can get over easily. This article will not only tell you what CPA means, but will walk you through the entire procedure of obtaining a CPA and using it to optimize your options and fructify your ambitions and efforts soon enough.

CPA is a short form for Cost per Action, although it is also referred to as PPA, or Pay per Action. This is an internet advertising model, and is used as the basis of the affiliate marketing online. So how does it work? Here, every time an advertiser is able to convince a customer to perform a certain action like downloading and submitting forms or making a purchase of an object, he pays for each action that is related with the advertisement. So the advertiser pays only when a certain desired action has occurred.

This pricey model was applied by Google in Google AdSense. And now it has been integrated into the system of eBay too, which it calls AdContext. CPA also is called Cost per Acquisition which is rings truer than “actions”, since it is a tactic to always acquire something, like new customers through interesting and successful sales.

So now that you know the full potential of the CPA network, the next best question would be to ask how you can join it. There is no doubt that you want a slice of this big tasty pie, but before you do, do you not want to know what went into the making of this pie, so as to get a better idea?

What Are the Advantages of Joining a CPA Network?

A lot of companies all over the world use the Internet as a major base for advertisement of their roducts. There are various ways to market one’s product on the Internet. Some of them include pay per click (PPC) ads, pop up ads, banners and such methods. Most of these methods have a heavy initial investment. And the end result of most of these forms of online advertising is that the cost of maintaining it is heavier than the benefit derived from it. Therefore, many companies are now using CPA advertising instead of the traditional forms of online marketing to promote their products online.

CPA advertising basically involves generating an action from a potential customer which will then be caught by the company and exploited further for higher profits. CPA affiliates are paid commission based on the number of such actions they are able to generate. Most individuals don’t follow through the conditions of pay per click ads once they read through the advertisement.

Sometimes, a lot of people click on these ads by mistake and leave the page immediately once they realize that they don’t want to know anything about the product or the company. However, the company that has put up this advertisement has to pay for every click that takes place regardless of any benefit that they derive from it or not.

CPA stands for Cost per Action, or Cost per Acquisition. The second phrase makes better sense in this type of marketing as companies only pay the affiliates if the latter are able to generate any form of action from potential customers such as signing up for newsletters for the product of the company from the website, providing crucial personal information such as social security numbers or email address or even downloading information from the product website.

In this way, the company benefits from deriving information regarding customers, and the affiliates are paid accordingly in commission, depending on the importance of such information. CPA networks work as mediators between companies that seek CPA marketing and affiliates that are interested in marketing others’ products and getting paid per action that they are able to generate. Most of these networks have basic terms and conditions that need to be fulfilled before an affiliate can enroll with them. This ensures companies who come to these networks in search for good affiliates that the job is done efficiently.

Companies are advised to register themselves with as many CPA networks as possible. This increases the chances of lead generation for the products as more affiliates are working towards generation action from potential customers for your company. However, choosing the appropriate network is a difficult task. There are too many CPA networks with numerous affiliates working for them.
Therefore, it is best to choose the networks which have a substantial screening system for its marketers.

Networks which can be registered with without any specific criteria are obviously less efficient in their work than those which demand some terms and conditions to be eligible for application. If your business is new, then joining a good CPA network can be the sole issue standing in the middle of profits and yourself.

Depending on the product and the form of advertisement that you are seeking for it, CPA networks have affiliate managers (AM) who delegate the marketing jobs to appropriate affiliates who use the most efficient methods of advertisement in order to generate the best leads for your company.

What Is a CPA Network?

If you know about CPA marketing then you should also know about CPA networks. Basically, CPA, which stands for Cost per Action or Cost per
Acquisition, works through a network which acts as the mediator between advertisers of companies that want high lead generations for their websites and affiliates who do the marketing job for this purpose. CPA networks provide advertisers with a wide range of affiliates who have signed up with them so that various companies can choose the best affiliates for this job.
Unlike affiliate marketing, CPA marketing requires the marketers to receive the approval of CPA networks. Otherwise they are not registered with them.
However, the approval process is not too hassling. You have to understand that the affiliate manager of this CPA network is also interested in earning money as much as you are. Therefore, as long as you own a website through which you can build leads for the products you are advertising, you should be good to go.
The most intelligent thing to do is to register yourself as an affiliate marketer with as many CPA networks as you can. Many of you may have had the experience of marketing for products from Clickbank. Here, all you had to do was choose a product, build a website and get paid in commission every time you were successful in generating any sort of action from your customer.
The best part of CPA marketing is that as a marketer you don’t need to wait till the product has sold in order to get paid. As long as you can make a potential customer submit information such as email address or telephone number with the website of the company whose product you are advertising, you should be eligible for commission.
Sometimes marketers in CPA networks use par per click ads or even zip code submission options in order to generate action from individuals who visit the website. This can pay up to $60 per action. Therefore, once you have come across a popular product or a good CPA network, you should be rolling in the big bucks in no time.
The trick is to advertise for as many products as you can. Registering with a substantial CPA network can make a huge difference in your earning capacity.
Many CPA marketers advertise for various genres of products such as health foods (Acai Berry), insurance plans or holiday destinations in England. It doesn’t matter if you are able to sell the product in CPA marketing. Companies are looking for marketers who can generate substantial traffic to their website. The logic behind this plan of advertisement is that affiliates “hook” customers in, and
companies “cook” them.
Since you don’t know which product is going to earn you maximum commission, it is best to sign up for various kinds of products, test all of them for some time and then specialize in a certain genre.

What is cpa marketing?

Most of us are aware of affiliate marketing, which is a form of virtual advertisement on the Internet with the help of which companies all over the world sell their products to consumers from any part of the globe. However, have you ever heard of CPA marketing? Well, CPA stands for Cost per Action.
The basic idea of a CPA marketing plan is to gain useful information from potential consumers and convert them into profitable leads for future sales generation. This information can be of various kinds: telephone number, residential address, email address, social security number, credit or debit card number, etc.
Depending on the importance of the information marketers in a CPA network get paid. Yes, all you need to do is have potential customers who come to your website submit crucial information about themselves so that the company that you are working for can use it in future for affiliate marketing. Sometimes the pay for a single bite of such information can be only 70 cents. At other times it can be as high as $50!
The best thing about CPA networking is that you get paid even if you don’t manage to sell the product that your company is making. Basically if the individual, who visits your website clicks on an advertisement, downloads a newsletter, signs up for a regular subscription or simply goes ahead and buys the product, you get paid in commission.

However, if you want to be taken seriously as a CPA marketer by CPA networks then you need to have a website of your own. Companies will want to see if you are fully equipped with apparatus that you will require to promote their products. If you don’t have a website of your own, create one immediately. If you are not sure about creating one on your own, hire a professional to do the job for you.
Once you have your own website you need to embed the HTML codes and links of the various products of the companies that you want to market through CPA networks, on to your website. You can ask the website designer who made your website to do this job for you as well if you don’t want to do it yourself.
Cost per Action marketing is more profitable than affiliate marketing in the sense that in case of the latter, an affiliate only gets paid in case of a sale. In case of CPA marketing, one gets paid as long as he or she can derive some sort of activity from the consumer. Generation of leads is what companies look for from a CPA marketer.
Once you have come across a profitable line of advertising among them any CPA networks out there you can build on your leads by also indulging in affiliate marketing of the same products. You can invest in your website by submitting articles to article directories to spread awareness of the existence of your website. Using Google Adsense is also a good option to do the same. Depending on your Return on Investment (ROI) you can invest in your CPA network as much as you like. The idea is to make more and more individuals visit your website so that you can generate better leads.
CPA, which stands for Cost per Action, is basically a form of affiliate advertisement that is used by almost all companies throughout the world in order to generate leads for their products. This marketing is done by affiliates who work through their own websites in order to send traffic to the advertiser’s website for the product of the company. CPA deals with specific forms of marketing which involve pay per click and pay per lead ads.
Although Google used CPA networking as a major part of their advertising campaign till June 2008, eBay has now taken up this form of marketing and calls it AdContext. CPA is also known as Cost per Acquisition. This makes more sense literally, since affiliate advertisers under CPA networks are paid based on what the advertiser acquires from his or her customers.

There is no returning of funds in this sort of advertisement. As long as the entire action is completed by potential customers, affiliates get paid per lead that they provide to the advertiser. This makes it easier and simpler for advertisers to work for their company, as well as for affiliates to work for their advertisers.
Since there are many CPA networks out there and hundreds of affiliates are hired from these networks, advertisers usually have affiliate managers who go through the resume of each of these affiliates and hire only those who have the best lead generation records, or are the most appropriate for a specific line of marketing.
The basic deal with CPA marketing is to generate traffic to the company’s website. This job is outsourced by the advertisers of these companies to the affiliates, who in turn get paid in commission depending on the quality of lead generation that they can provide. Affiliates then use various forms of advertising such as banner ads, keywords, article directories, pay per click ads and video ads to attract more traffic for the website.

Companies that sell insurance, credit and/or debit cards, public bonds or even ring tones of cell phones, use CPA networks to build their leads. Affiliates should stay in touch with their managers since the latter are well informed about the latest information regarding the COA networks and the newest ideas for this sort of marketing.
Although getting paid $30 for each action that an affiliate is able to generate from potential customers may seem like a cheap bargain for the work that they go through, if they have a handsome customer profile of about 400 to 500, then this amount can multiply into a hefty pay packet per month.