LinkedIn’s Content Insights Quarterly Report: See What Users Are Interested In

One of the biggest challenges for professionals on LinkedIn is trying to find topics that their target audiences are interested in. It often takes a considerable amount of research just to get an idea of what they are talking about. Luckily, LinkedIn itself is making that work easier with its new Content Insights Quarterly Report.

A trove of content data

LinkedIn says that the report will give users a clearer picture of the topics their audiences most commonly engage in. The site says that the data gathered for the report comes from the more than 100,000 articles being uploaded to it weekly.

linkedin logoFor the first iteration of the quarterly review, LinkedIn found the following topics as the most popular ones that members engage with:

Recruitment
Employee engagement
Self-esteem
Social media marketing
Recruiters
Europe
Lean manufacturing
Sales
Investment banking
Venture capital
It is not surprising that three of the top five topics focus on employee acquisition, something that LinkedIn is already well-known to facilitate. This may cause you to shift more to using LinkedIn almost exclusively for recruitment purposes.

Insight on rising topics

Meanwhile, the prominence of Europe in the topic rankings highlights the concerns businesses have about the impact of recent political events. This includes Brexit, the Trump election, and the then upcoming French election

LinkedIn’s Content Insights Quarterly Report also looks at some of the fastest growing topics on the platform. The top five are:

Naturalization
L-1 (visas)
Accounts receivable
Immigration issues
Visas
The predominance of immigration-related topics again highlights the growing concern over the impact of geopolitical events on labor. Perhaps sharing some stories on your company’s views on labor and immigration would be good content to create and share.

How to take advantage of the new report

As I said above, the valuable data provided by the report makes it easier for users to come up with content. By focusing on the top topics being tackled within their respective niches, you can draw in more followers. Boosting the prominence of your profiles via  Connections Services will help you increase youor social proof once readers start discover your target content. Having a good article is one thing. When people see how many connections you have they will be compelled to follow you as well.

You should also take advantage of the quarterly nature of the report. The regularity of the publication means that you will have a good idea of the changing interests of your audience. This will allow you to adapt your content to match what readers are looking for.

Use LinkedIn’s Content Insights Quarterly Report

LinkedIn has certainly done its users a great favor with the release of its new Quarterly Content Report. The publication expects to be an invaluable tool for both content creators and readers. Check it out and see what it holds in store for you.

What is LinkedIn, and How Can I Use it to Get a Job?

We have social networks for the whole family: Facebook. Social networks for those obsessed with pictures of their food: Instagram. And social networks for the terminally impatient: Twitter. But what is LinkedIn? To put it simply, it’s a social network for the professional. What kind of professional? Well, anyone with any job, really!

No matter what profession you are in you can join LinkedIn to connect with past and current work colleagues, find other users who are in your industry, talk about business ideas in groups, and find a new job. If it has to do with work, you’ll find it on LinkedIn somewhere!

How does LinkedIn work?

Most new users on LinkedIn start by filling out their profile. This is because LinkedIn focuses on work details such as:

• A summary of what you’re looking for business wise
• Past and current jobs, with detailed history encouraged
• Education
• Skills and experiences
• Honors and awards received
• Recommendations from those you’ve worked with

The goal is to create an online resume that breathes. You have the ability to control who can see what parts of your profile when users who aren’t logged in, or connected to you, find you. Privacy is important!

You’ll be able to keep people looking at you, and your profile, thanks to the social side of LinkedIn. Posting regular updates helps keep people in your network interested in you. The right share from the right person can lead to new people finding your profile, and maybe offering you some work.

What is LinkedIn being used for?

The majority of people on LinkedIn are there for one of four reasons:

Stay in touch: The days of working at once place for your whole life are so over they’re in a museum. LinkedIn is the perfect place to stay in touch with old work colleagues. This can come in really handy if you’re looking for a reference and the person you want to have contacted has moved on from where you were working together.

Get answers: If you, or your co workers, are stumped on a question in your industry you can join a LinkedIn Group full of experts. You can also post an update in your Newsfeed asking your followers for their advice. Either way, you’re sure to get some great responses.

Find jobs: There are thousands of job listings on LinkedIn. Using the search function can locate that perfect job you never thought you’d get. Your LinkedIn profile can easily be your resume!

Find new employees: Employers love how they can find out nearly everything about a potential employee right in one place. They don’t even have to wait around for recommendations and references – they’re right there on your profile already!

LinkedIn currently has 380 million members, and rising every day. Are you worried that all of those members are in the USA and Europe? Don’t be, you can use LinkedIn effectively for job search in over 200 countries!

What is LinkedIn being used for by corporations?

Corporations are using LinkedIn to show off some of their branding, a bit of their culture, and attract new talent to their company.

Corporations on LinkedIn are looking to attract the best talent. The best talent always wants to work with a popular employer. For those brands which are new to LinkedIn, or those looking to make a big push, our popular LinkedIn follower service can really help push that new talent to join them. Who doesn’t want to work for a popular company? Adding on a Social Promotion package can push those numbers even higher as real Twitter influencers discuss your business.

Ways that you can start making connections on LinkedIn today

For the new LinkedIn user, there are three easy to follow ways to increase your connections right away and start looking like a LinkedIn power user:

• Ask people that you’ve worked with for a Recommendation. You can give them one back in return if they need a push. Ask them to clearly show that you’ve worked together in some capacity.
• Join groups to connect with users in your industry. Sharing ideas can lead to sharing business, know what I’m saying? You’ll also increase your authority in the industry as you become a trusted voice.
• Add your LinkedIN URL to your business card and email signature.

LinkedIn allows you to customize your LinkedIn URL. Take advantage of this so that your URL is as easy to type in as possible for those who get your business card. It should also help with your Google search results, but don’t quote me on that.

So, what is LinkedIn? It is a cutting edge, 21st century social network for professional to connect, engage, and seek new employment and employees. For every dumb cat meme you’ll see on Facebook from your mom, there’s a possible opportunity to expand your professional life on LinkedIn. Why waste another moment on a LOLZ Cat?