Before we get into the meat of the course its important we cover some foundation knowledge first.
Regardless of whether you're an experienced or new SEO please pay attention to all of the topics in the introduction.
The first thing we need to understand before building our private blog network is what truly makes a perfect backlink?
1. Site Authority
One of the strongest signals to look at is the authority of the site & page a link is coming from.
So for example a link from Wikipedia or a leading blog in your niche is far more powerful than a link from a newly registered domain.
The perfect backlink always comes from an an authoritative domain.
2. Relevance
The second most important thing to consider when defining the perfect backlinks is relevance.
For example if your site is about dog training, you want links from sites & pages that talk about dogs, pets or animals in general. You certainly don't want a link from the make money online niche.
Relevancy is becoming more and more important and the perfect backlink comes from a relevant page and/or domain.
3. Placement
The placement of the backlink also plays a critical role in obtaining the perfect backlink.
Google understands where links are placed and links that are placed inline of editorial context are far stronger than any other.
Sure you could get a link from a comment, in the sidebar or footer - but nothing will beat the power of a contextual link inline with relevant content.
4. Anchor Text
Anchor text can be tricky as there is no one size fits all glove recommendation.
But as a general rule you want all of your exact match/phrase match anchor text backlinks to be coming from authoritative domains.
Then diversify your anchor text ratio with branded & generic anchors with lower authority link sources.
Basically, save the big guns for the big keywords.
5. Outbound Links
Last but not least is the number of outbound links on a page. The more outbound links there are, the more 'link juice' you have to share.
There is a common myth that Google can only read the first 100 outbound links on a page, which used to be true but they have updated since.
However, the perfect backlink would not have more than 10 outbound links on the page. In general though, the less outbound links - the better.
Regardless of whether you're an experienced or new SEO please pay attention to all of the topics in the introduction.
The first thing we need to understand before building our private blog network is what truly makes a perfect backlink?
The Perfect Backlink
We can break down the perfect backlink into a number of elements-1. Site Authority
One of the strongest signals to look at is the authority of the site & page a link is coming from.
So for example a link from Wikipedia or a leading blog in your niche is far more powerful than a link from a newly registered domain.
The perfect backlink always comes from an an authoritative domain.
2. Relevance
The second most important thing to consider when defining the perfect backlinks is relevance.
For example if your site is about dog training, you want links from sites & pages that talk about dogs, pets or animals in general. You certainly don't want a link from the make money online niche.
Relevancy is becoming more and more important and the perfect backlink comes from a relevant page and/or domain.
3. Placement
The placement of the backlink also plays a critical role in obtaining the perfect backlink.
Google understands where links are placed and links that are placed inline of editorial context are far stronger than any other.
Sure you could get a link from a comment, in the sidebar or footer - but nothing will beat the power of a contextual link inline with relevant content.
4. Anchor Text
Anchor text can be tricky as there is no one size fits all glove recommendation.
But as a general rule you want all of your exact match/phrase match anchor text backlinks to be coming from authoritative domains.
Then diversify your anchor text ratio with branded & generic anchors with lower authority link sources.
Basically, save the big guns for the big keywords.
5. Outbound Links
Last but not least is the number of outbound links on a page. The more outbound links there are, the more 'link juice' you have to share.
There is a common myth that Google can only read the first 100 outbound links on a page, which used to be true but they have updated since.
However, the perfect backlink would not have more than 10 outbound links on the page. In general though, the less outbound links - the better.
