“ 52% of marketing professionals worldwide name video as the type of content with the best ROI.”
Web users love videos. They're fun and easy to digest. Plus, they give you a connection directly to the brands you love. For marketers, another great advantage of video is that video content is among the most shared content on social media.
If you're just getting started with video marketing or toying with the idea of incorporating it into your overall strategy, then this course is for you. In it, you'll learn:
- The very basics of video marketing and why it works
- How to take advantage of psychological factors to fine-tune your video marketing
- What separates good from bad online videos
- The many different types of videos you can make for various goals
- How to clearly define your goals in video marketing so that you get the best results possible
- The tools you'll need to get started and to make the entire process easier on yourself
- Where to get started in producing your first videos
- Tips and tricks for making your videos as slick and professional as possible
- How to get your videos to the public and seen by as many people as possible
- The importance of monitoring your video marketing and some direction on how to do that.
