Understanding key domain metrics

When you are looking to buy a new domain for your private nework, there are a few metrics that you
need to check to ensure you are going to get as much bang for buck as possible.
You don't want to splash money on a domain only later to realise that it's not as powerful
as you thought.
So before you buy any domain, always use your due diligence and check everything I am about
outline bellow not just the key metrics.

Domain Authority (DA)

This is a metric that was developed by Moz as part of their OpenSiteExploder tool
It takes a range of metrics into account to give an authority score measuring between 0 to 100. You
can learn how it is caculated.

I generally look for domains that have a DA of 15 or above.

Page Authority (PA)

This is another Moz metric that comes straight out of OpenSiteExploder.
It also works on a 0-100 point scale

Like with DA, I always look for domain with a PA of 15 or above

Majestic Trust Flow (TF)

Majestic launched the Trust Flow metric to great fanfare and it is a solid indication of how trustworthy the websites that link to you are.
Again this works on a 0-100 scale, the higher the number - the better the Trust Flow.

When it comes to TF, I always seek out domains with 15 or above. However there is another metric to consider along side TF

Majestic Citation Flow (CF)

Another metric that was launched at the same time as Majestic Trust Flow was Majestic Citation Flow
This is based on the strength of the links pointing to your website rather that their trust worthiness

Again I always seek out domains that have a CF of 15 or above. But it is critial that you combine TF with CF to come up with

Majestic Trust Ratio (TR)

This is the ration between Majestic's Trust Flow and Citation Flow figures. Majestic analysed the top
1 million domain on the internet and found the top 25% domains had an average CF/TF ratio of 1.09
They found that the median average site had a ratio of 1.81 and spammy domains had ratios upto 9.87
So with that said you want to make sure that the domains you buy for your network have a trust ratio
between 0 and 1.81

To caculate this just follow this simple formula
Citation Flow /Trust flow = Trust Ratio
Essentially the closer to zero it is, the less spammed it is.

Any domain that is within the 0-1.81 trust ratio range is good to go. Any domain that falls outside of
that range should be avoided