Use a suitable name for your video file: The main topic of your video should be reflected through the name if its video file. The name of your YouTube video file should clearly sound the main purpose of that video. For instance if your video is related to pet training then its video file should be named like pet-training.avi to make it clearly understandable for the online surfer. The video files with names including proper keywords are preferably ranked by YouTube at higher position.
Use keywords first in the title: The title, tags and description of video files must at first contain its main keywords. The main keywords should be used even before the name of your website or brand to make it enticing and compelling for the visitors. Just like the titles of web pages and blogs copywriting rules are also applicable to the titles of YouTube videos. You can easily improve the rate of visitors if you have given an effective title to your video. YouTube will also consider it while ranking your video through its search algorithm.
Video voiceover should include keywords: The infomovie or video you have created to inform your prospective customers should include a script which can be used while recoding voiceover on it. This script can be made by making some modifications in the content of the file so that its keywords can be used for attracting visitors to this YouTube video. In this way it optimises a video by using SEO tactics like a text article.
Make video captions by uploading a transcript file: An option of filing a transcription with the video is also provided by YouTube to index the captions of the uploaded videos so that the relevancy of the keywords can be used by its visitors while searching on YouTube. It can make it possible for the search engines to find you uploaded videos on the basis of their caption files indexed by them. Instead of audio transcribing YouTube videos it is better to upload caption transcript on them to get control over the appearance of captions in your video.
Construct authoritative channel for YouTube videos: Your video may not get good ranking initially if you are using a new channel for uploading your videos on YouTube. But your video can get higher rank on the search engines if you have uploaded it through your well established channel having lots of subscribers and videos even with the growing competition in the market. So you should establish channel for every type of YouTube video you want to upload.
Regular uploading of videos: Your videos can lose their SEO power even if you have uploaded them through a well established channel but have not cared for them for many years. You should update your videos regularly uploaded through a proper channel. Just like blog your videos lose their ranks on search engines if they are not updated for long time. They have to be updated regularly to some extent or uploaded new videos regularly to maintain the relevance and freshness of your channel.
Comments on your videos should be replied: According to YouTube the comments received after few hours of publishing your videos should be responded as soon as possible. It helps in increasing the rank of your videos on the search engine as first few viewers of your YouTube videos can be considered as your core audience.
Creation and use of playlists: Playlists are the feature of the YouTube that allows the visitors to group the videos spread all over the platform into a collection or list so that they can choose from them as per their requirements. You can increase the SEO power of your videos by including them in a playlist. Playlists are also considered as the social status of the videos for the YouTube users on the basis of their worth and popularity. Search engines like Google are using its search algorithms to integrate the social status of these videos.
Promote other social signs of the video: The comments, likes, favorites and responses received by the YouTube video can also help in increasing its rank of search engine results. You should create high class videos to attract these social signs as well as encourage people to take action in this regard. But these likes and comments should be reliable and genuine instead of being backed by certain incentives to maintain their authenticity. YouTube can terminate your channel if you offer a random prize to the visitors for their comments or likes. As per the terms and conditions of YouTube your videos can be terminated if you play games with its algorithms.
Videos should be encouraged by off-site Backlinks: Your YouTube videos should be backed by the Backlinks from other sites, just like other web pages to get better rank in the search results of YouTube. You can submit or share the URL of your video to the blog or social sites like FaceBook, Twitter etc. to get Backlinks for it. The more Backlinks you get for your video the better will be its rank on YouTube.
Thus the SEO tactics discussed in this write-up can help you to know how to rank a YouTube video easily.
