How To Get Facebook coupon code 2016

Facebook ads can get very expensive very quickly,but, there are still plenty of ways that you get a Facebook coupon code to help with the cost of your Facebook ads, even if it has become harder to find them.

Advertising on Facebook can be very effective, because it allows you to target your potential audience. When you place an ad, you can choose your target audience by your own criteria like their age, what they buy online, their interests, and their geographic locations. Whether you want more visits to your website, or more customers in a shop, Facebook ads work, but it’s always nice to know that you can get Facebook coupons for less than their face value, or for free.

Facebook offers these coupon codediscounts on their advertising, because they want to encourage new customers to try their advertising services so, from time to time, they make Facebook coupon codes available through promotions and as special offers that you can obtain from other websites and companies.

What is a Facebook Coupon?

You do have to be careful about some of the claims that will see on the internet, where people seem to be offering $100 Facebook coupons for a very small amount of money, but a valid Facebook coupon works as a form of payment for your Facebook advertising campaign. Once you have applied the coupon code to your account, the cost of your ads will deducted from the coupon balance, before any money is charged to your debit or credit card. Here is how you can get Facebook coupon codes.

Find a reseller in Fiverr.com

Although valid Facebook coupons have become quite scarce, there are still sellers on fiverr.com, and similar websites, who are reselling unwanted Facebook coupon codes. They usually sell coupons with a value of $50, for about $5 - $15, but you need to be careful what you are buying, before you part with your money. Before you place an order, check the date of the last delivery of the seller, read the buyer reviews and like all these things; if it looks too good to be true, then it probably isn’t true.

Through a hosting company

It’s also worth checking out some of the hosting companies, because they often give away Facebook coupon codes when you sign up for a hosting deal. Firstly, check with your current hosting supplier and make sure you haven’t missed out on anything there. You could also sign up for a short term hosting with another company to get your free voucher code. It will cost you to sign up for the hosting, but GoDaddywas recently offering $50 Facebook coupon codes when you signed up for a $12, three months hosting service, so you still get $50 of advertising for the price of just $12.

Sign up with Facebook Go

Facebook Go is a service offered by Facebook that provides marketers who advertise on Facebook personal help and advice on how to make the most out their Facebook advertising campaigns. The advice is given by trained Facebook ad experts, so you know it will be good, and it will be right up to date. In addition to the support you get from Facebook Go, you also get a $50 Facebook coupon code to go towards the cost of your ads.

Sign up with FB Client Machine

FB Client Machine is a resource package that includes guides and training to help you achieve effective and targeted Facebook advertising campaigns. The sign-up fee is only $17 and for that, you get lists of business niches for targeting purposes, a quick start guide, and, that all important $100 Facebook coupon code, so that’s a pretty good return on $17.

Get a Facebook ad coupon from Facebook

Facebook themselves will give you a $50 ad coupon when you create a new Facebook account and start advertising. Create your new account and then create an advertising page. If you don’t want to spend any of you mown money, create an ad campaign, but enter incorrect credit card details. Within two to three days, you will receive your $50 Facebook coupon code in an e-mail, courtesy of Facebook.

Follow the Facebook marketing page

For some more free credit, try following the official Facebook marketing page. They often give out Facebook coupon codes to new followers. Even if they don’t send you a coupon, you can still keep an eye on the page for any special promotions that they might launch.

Keep your eyes open

Facebook has tightened up on the issuing of coupon codes, but they do still offer them from time to time in special promotions and through other selected online suppliers. It will be worth your keeping an eye on the forums and doing a Google search every now and then, so you don’t miss out on any new promotions.

Promote Your Link to 12 Million+ Facebook Groups Get Loads of TRAFFIC 

How to Create an AdSense Authority Site

Making money online takes time but it is certainly possible. There are thousands of people around the country making money through Google AdSense with their authority sites. You can do it too with these simple tips.

What Is an Authority Site?

Before you get started, you need to know what an authority site is. The clue is in the name. It’s a website where you become an authority on a topic; people come to you for help and advice on a topic. You get to share your passion and knowledge and make money directly from it.
The first thing to do is to find a topic that you love to talk or write about. The more you know about something, the more your voice and knowledge come through. You’ll find it easier to build a following.

3 Tips to Create Your AdSense Authority Site

Treat it like a business: This is an essential part if you want to make money from your Google AdSense account. You need to build your audience, just like a business needs to build a customer base. Think about your marketing options, the work that will need to go into building and writing on the website and ways to add that extra special something to get people interested.

Learn SEO: This is another essential part. While many will say that it’s no longer relevant, that’s the complete opposite. There are still many in bad habits from the old days when keyword stuffing gamed Google’s system. You want to be on Google’s good side, and learning all about search engine optimization and using keywords is important.

Think about your target audience: What will your target audience want to get out of your authority site? This is important to make sure you offer content that they will read, enjoy and share. If it isn’t relevant to them, you won’t make the money of your dreams.
It’s time to get started with your Google AdSense authority site. Take the time to think of your topic and build from there.

Learn more:

Quality Adsense Authority Sites Earning $100 – $1000 Per Month **GUARANTEED**

Making Your Email Marketing Campaign Effective

Email marketing is one of the hottest ways to generate new customers. By offering something to your visitors in return for their email address, you instantly have the potential for a customer.
That something might be an e-book, monthly newsletter, or anything else that has value. However, not all email marketing campaigns are created equal, and so it’s important that you know how to make the most of your email marketing campaign.

1. Give Them What They Want

The number one rule for email marketing to be successful is to give them what they want. If they sign up for an email newsletter than offer them options about the type of newsletter they’ll get. You can create different groups and have them check a box to join a certain group. If you are having sale you could send the information only to those with zip coded that was close enough to come into the store and not bother the rest of your subscribers that live half a world away. Bottom line - always send relevant content and you can’t go wrong.

2. Edit Then Edit Again

One of the biggest mistakes made is to create the newsletter or other material and send it out. Once it’s gone there’s no bringing it back. What so many don’t realize is that grammar and your style are as important in your email content as it is on your blog or your website. Before you hit the send button edit and then edit again, to make sure there are no grammar mistakes and that your message flows.

3. Create a Publishing Calendar

Nothing will have your subscribers’ loose interest faster than irregularity. If you send out a message and then don’t send anything for months, they’ll forget about you. They’ll not bother to read your next message, worse unsubscribe, or mark it as spam. So create a publishing calendar that outlines when you’ll send out your message, what your email message will be, and what your message will look like.

4. Test

Mobile devices and different email clients receive emails differently. For that reason, you should send out a test email to different devices to make sure that it appears correctly on the screen.

5. Know and Understand Spam Rules

Many people send out what would be considered spam because they simply don’t know that they’ve broken the rules. Read the Can-Spam act and you will be able to avoid getting yourself into trouble. You are only allowed to send out bulk emails to anyone who asks to receive that email. If you collected email addresses through correspondence but no one asked to have anything sent then you are spamming them.
These five simple steps will make your email marketing campaign become more effective.

How To Use PPC To Promote Clickbank Products Step By Step

The affiliate products can be promoted very effectively if the online marketing options like PPC or Pay Per Click are used correctly. Many people use various other marketing options like article marketing, blogging or good tactics of SEO, instead of PPC, while promoting the products of Clickbank. But most people who want to make lots of money by promoting affiliate products of Clickbank normally use Pay Per Click or PPC for this purpose. Some tips about how to use PPC to promote clickbank products successfully are briefly discussed in this write-up to make the things easy for you.

Choose right Clickbank products to promote

In order to make good money from Clickbank products you should choose right affiliated products which are highly convertible and pay you high commission. The minimum gravity score of the products you choose for this purpose should not be less than 20. You should not choose new products coming recently in the market for this purpose as you do not know about their conversion rate as their gravity starts from zero. You can lose lots of money if these new products did not convert as per your expectations.

How to choose products exactly on ClickBank for affiliate marketing

Moreover you should not worry about the competition in the market as it cannot obstruct your path to be successful in converting your products, if they are rightly selected. You only have to work harder and smarter than you competitors to win the race successfully.

You can start with less competitive products while starting promoting Clickbank products for the first time if the gravity score of such products vary between 20 and 50.

Create and use original keywords

Instead of using Big phrases as keyword you should use original keywords while promoting Clickbank products successfully with PPC to avoid much competition online. In fact main problem of completion is not with the products but with the keywords used for promoting them. For instance, if you use Weight loss as keyword in PPC ads for promoting products in this niche then you can lose lots of your commission as this keyword is used by a number of your competitors. Instead of using Weight Loss you can use Fat Loss by certain exercise or name of certain device for Weight Loss as keyword to maintain your originality.

For this purpose you should find keyword phrases so that you can easily get highly placed PPC ads at the low rate of not more than $0.25 cents per click. If the niche of the products you are promoting with PPC isles competitive then you can increase your profits by selecting lots of keyword phrases to use for this purpose. But it can be difficult to find unique keyword phrases if the niche of your products is highly competitive. You only have to observe the products in a different manner so that you can try to make original keywords for them while promoting them with PPC. The keyword you choose should not be used by many competitors but should be used by many people searching online.

PPC campaign should be tracked 

Most people who start promoting affiliate products with PPC for the first time usually lose lots of their money instead of making through it. Initially most of the today’s successful people have lost lots of their money while using PPC for promoting their products. It is a normal trend.

Usually most people give up promoting affiliated products if they lose money with PPC and always remain unsuccessful in this field. On the other hand, those who do not give up changing their landing pages and ads and go on changing them until they get success in increasing their conversion rate usually become successful in making lots of money. They start making money very soon by making some changes in their keywords and landing pages to improve their click through and conversion rate even if they have lost lots of money in the very beginning. They automatically start making lots of money if they continue to remain in this race and go on modifying their marketing strategies by tracking their campaign carefully. You can easily track the performance of your keyword in your PPC promotion campaign by using just one keyword for a group of products.

Use different networks for PPC ads

Initially you can use networks like Google AdWords when you start using Pay Per Click for promoting affiliate products of Clickbank. At this stage, instead of Google, you need not use any other network or content to promote your products. In fact Google can help you to track the click through rate and conversion rate easily. You can expand your marketing campaign to other networks when it starts converting well with Google.

You can start similar PPC campaigns with other social networks like FaceBook, Twitter etc. as soon as you start promoting your affiliate products profitably at one network. You can also try on promoting you promoting your products through content networks after setting up your PPC campaign on social networks. But you should be successful on the other networks before moving to content networks as they may not be equally profitable for you due to their low conversion rate. The surfers usually search on content networks less than social networks.

Hence while promoting Clickbank products through PPC or Pay Per Click it is important to choose highly convertible products to earn higher commissions. Then you should try to review the product from different angles so that you can create original keywords for them which are not used by most of the marketers but attracts visitors enormously. Now to make your PPC campaign successful you will have to track their performance and go on changing them until they start give results as per your expectations. Initially you can use platforms like Google AdWords to launch your PPC campaign for Clickbank products but you can expand to other networks as you start earning profitably from your initial network.

Thus by following the tips provided in this write-up you can easily use PPC to promote Clickbank products for making lots of money through it.

Features Of A Great SEO Content

The ultimate goal of a business is to make profits. Profits are realized only when customers visit your business and buy goods and products. Customers are always attracted to a business that has brand that is unique from the others. This is the reason many business undertake online marketing as one of those strategies that will make them become more competitive and stand out from the rest. Many customers normally find information about various products online through the use the various search engines such as Google and Yahoo. As a wise businessperson, you have to ensure that your products feature among the very first products to appear when one searches them on the internet. This means that your products should be search engine optimized. That is not enough. You have to ensure that the content of your products is of high quality in order to meet the needs of your customer.

Online business and SEO experts say that content is the king to bring success. When your content is strong and influential, you can always be assured of faring well in the world of online promotion, marketing and sales by actually inviting a huge targeted traffic flow. This is the reason content is the king for your SEO strategy. Your content should meet the following requirements for it to stand out from the rest.

1. Quality

The content that you put in your website should be of high quality. Nobody wants to settle for a content that is not fulfilling his or her needs. You have to ensure that you put yourself in the shoes of the reader and imagine what the customer would be looking for in your website. When your content is of high quality, customers are likely to spend more time on your website and even encourage others to visit your website. However, if your content is of low quality, many clients will click off your website and go elsewhere.

2. Originality

Your content should be authentic if at all you want clients to remain in your website. When your content is original, it shows that the information that you have put in your website is credible too. This can attract huge traffic into your website unlike when you have copied the content of your competitors. Clients want to see something from a different dimension and far much different from other websites. When you offer your clients a content that is of a different perspective from others, they are likely to visit your website now and then.

3. Presence of sufficient keywords

Potential customers are likely to have a certain keyword in their mind while searching for a certain product online. This is the reason you should ensure that you insert those keywords in your content so that your customers can access that information once they search those keywords in the popular search engines. However, if your content does not have a single keyword that the client is searching online, he or she is less likely to find your content online. Always ensure that your content has sufficient keyword density so that it can be accessible in the search engines.

4. It should remain evergreen.

You should ensure that your content stands the test of time. It should not only serve the people of that generation alone but also generations to come. If someone searches for that content five years to come, he or she should find that content helpful even at that time. An evergreen content will continue building your authority and your rank. You should ensure that it makes sense now and in the future.

5. Relevant

Relevance is one of those characteristics that your content should not miss.It is basically a key component to natural link building. You should ensure that you back up your articles with links in your Resource Box leading back to the areas on your website that relate to your article’s topic. When you do that, you will have built a natural link. This is very vital for relevance purposes.

6. Clarity

Your content should not be confusing. You should ensure that it is clear and straight to the point. The nature of internet is that of information overload, hence clients expect to find something that is clear in your website. However, if your content is ambiguous, clients visiting your website will be discouraged to read your content thereby visiting other websites. You should ensure that your content is clear at all times.

7. Legible

You should ensure that your content is legible and coherent. Nobody wants to keep on struggling to read something that is not legible. Ensure that you correct any grammatical errors that you may have made previously while coming up with your content.Puctuate your work well and ensure that your sentences have a smooth flow. Do not use too much jargons in your content as it may scare away readers. Use a simple language that is easy to understand.

8. Target

You should know who your clientele is.If your target group is those people who live in France, use French language so that they can understand. If your target is those people who live in Britain, use English but consider that you are writing to people living in United Kingdom. English (UK) is appropriate for that case. You should always ensure that you meet the needs of your target group.

There are other success factors that influence how successful your SEO strategy will be. They include:

1. The use of quality backlinks.

If you have a large portfolio, you should ensure that you link all your properties on each website.

2. The use of social signals

They include social media platforms such as Facebook, Google+, Twitter and WhatsApp.

An optimum content has sufficient energy to keep back the visitors and convert them into customers. Content is basically the key to attracting a huge traffic to your website. You should meet the above mentioned requirements of a good content so that your website can stand out from the rest. Do not compromise with anything that will make your content weak. You should ensure that your content is great and unique. Do not settle for less. If your website has SEO friendly content, then the website will be able to make a smooth flow of traffic always. When you opt to hire SEO services, pay attention to content quality so that you can increase your chances of victory over your competitors. Content is truly the king for your SEO strategy.

Browse through thousands of SEO providers offering thousands of Affordable SEO services under the market average. 

How To Search In Facebook

The World Wide Web has many on-line networks and even various on-line communities. Occasionally, these networks and communities also have smaller communities and also networks within them. And all these are reliant on what the people concerned have in common, such as the same taste for clothes, for instance. In case you want to become a member and take part in the talks and activities of such networks and communities, then there are ways you could do so. Also, you could start looking for people. One such way is doing a Facebook search.

Facebook has revolutionized the way we communicate with one another. It has incorporated several features which other social media websites don't have. There are a lot of interactive games. It has the qualities that Twitter and Friendster accounts have. Facebook has beaten the once popular social media website Myspace by making it easy for people to chat with one another while on-line. It has placed every imaginable marketing strategy which a small business can use, like the creation of blogs through the notes option and the ability of individuals to tag the pictures which they want to show other friends.

Facebook users continue to grow in number; one reason is the Facebook search for individuals is an available option. It is so easy to utilize and places the necessary information and photos which individuals require. Facebook people search would be enhanced by making use of KuleSearch, a new social media search engine. Kulesearch or KS is one among the first incorporated social media branches that is linked to top sites such as Twitter, Myspace, Facebook etc. It permits users to search for information quickly. The members of KS can buy links to upgrade the quality of their rankings on search engines so as to gain more exposure on other linked web sites.

Possibly the most well known social community is Facebook. Within the confines of Facebook, you would be able to search for that particular group or person you want to be a part of. To find individuals on Facebook, the first thing you must do is to create an account on the site. Your Facebook search for people can start once you have a registered account.

 

 Facebook has several features that could help you in your search for groups, networks, and also individuals. One feature you could use is the "advanced search" of option. When you use this searching option, you can search for any person, anywhere, and at any time. You can do a Facebook search for individuals you know by location, profession, and school amongst others. This is just one way for you to search for someone on Facebook.

If you wish to seek something else, like a group you have something in common with, then all you have to do is to type the group's name in, press the enter key and your search will be returning every result which has something to do with the group you searched. If you aren't sure of the group's name then simply type a part of it and Facebook will still be able to look it up for you.

In addition to advanced search option which Facebook has, there is another search option which you can use on if you wish to seek networks. Type "facebook.network/network.php" in browser bar or the URL and here, you could search for that network you're searching for. Also, you can key in the network's full or partial name then press the enter key after which, the search is going to do what it does best.

How to Rank a YouTube Video

Like the content of a website one has to improve the rank of his video on YouTube to increase the number of its visitors. YouTube is one of the largest search engines that provide information about the videos uploaded on them to attract lots of people to see them online directly through YouTube or indirectly after downloading them. But to invite more and more visitors to ones YouTube video one must know how to rank a YouTube video by using various SEO tools. Some of the SEO tactics and strategies used for this purpose are briefly discussed in this write-up for your consideration. Though the situation is not much competitive in this field today but the increasing number of people converting their online information into video can make it hard for the present users to rank their YouTube videos at higher position. You should go through this article seriously if you want to optimise the rank of your YouTube video.

Use a suitable name for your video file: The main topic of your video should be reflected through the name if its video file. The name of your YouTube video file should clearly sound the main purpose of that video. For instance if your video is related to pet training then its video file should be named like pet-training.avi to make it clearly understandable for the online surfer. The video files with names including proper keywords are preferably ranked by YouTube at higher position.

Use keywords first in the title: The title, tags and description of video files must at first contain its main keywords. The main keywords should be used even before the name of your website or brand to make it enticing and compelling for the visitors. Just like the titles of web pages and blogs copywriting rules are also applicable to the titles of YouTube videos. You can easily improve the rate of visitors if you have given an effective title to your video. YouTube will also consider it while ranking your video through its search algorithm.

Video voiceover should include keywords: The infomovie or video you have created to inform your prospective customers should include a script which can be used while recoding voiceover on it. This script can be made by making some modifications in the content of the file so that its keywords can be used for attracting visitors to this YouTube video. In this way it optimises a video by using SEO tactics like a text article.

Make video captions by uploading a transcript file: An option of filing a transcription with the video is also provided by YouTube to index the captions of the uploaded videos so that the relevancy of the keywords can be used by its visitors while searching on YouTube. It can make it possible for the search engines to find you uploaded videos on the basis of their caption files indexed by them. Instead of audio transcribing YouTube videos it is better to upload caption transcript on them to get control over the appearance of captions in your video.

Construct authoritative channel for YouTube videos: Your video may not get good ranking initially if you are using a new channel for uploading your videos on YouTube. But your video can get higher rank on the search engines if you have uploaded it through your well established channel having lots of subscribers and videos even with the growing competition in the market. So you should establish channel for every type of YouTube video you want to upload.

Regular uploading of videos: Your videos can lose their SEO power even if you have uploaded them through a well established channel but have not cared for them for many years. You should update your videos regularly uploaded through a proper channel. Just like blog your videos lose their ranks on search engines if they are not updated for long time. They have to be updated regularly to some extent or uploaded new videos regularly to maintain the relevance and freshness of your channel.

Comments on your videos should be replied: According to YouTube the comments received after few hours of publishing your videos should be responded as soon as possible. It helps in increasing the rank of your videos on the search engine as first few viewers of your YouTube videos can be considered as your core audience.

Creation and use of playlists: Playlists are the feature of the YouTube that allows the visitors to group the videos spread all over the platform into a collection or list so that they can choose from them as per their requirements. You can increase the SEO power of your videos by including them in a playlist. Playlists are also considered as the social status of the videos for the YouTube users on the basis of their worth and popularity. Search engines like Google are using its search algorithms to integrate the social status of these videos.

Promote other social signs of the video: The comments, likes, favorites and responses received by the YouTube video can also help in increasing its rank of search engine results. You should create high class videos to attract these social signs as well as encourage people to take action in this regard. But these likes and comments should be reliable and genuine instead of being backed by certain incentives to maintain their authenticity. YouTube can terminate your channel if you offer a random prize to the visitors for their comments or likes. As per the terms and conditions of YouTube your videos can be terminated if you play games with its algorithms.

Videos should be encouraged by off-site Backlinks: Your YouTube videos should be backed by the Backlinks from other sites, just like other web pages to get better rank in the search results of YouTube. You can submit or share the URL of your video to the blog or social sites like FaceBook, Twitter etc. to get Backlinks for it. The more Backlinks you get for your video the better will be its rank on YouTube.

Thus the SEO tactics discussed in this write-up can help you to know how to rank a YouTube video easily.

The Secrets of Marketing Online Successful

Marketing Online, is a form of Marketing on the Internet. We'll using Internet as a means of transmitting information. You maybe a new to become an marketer Online. Then take a look at the secrets behind of the Marketing Online in here to get you an overview of Marketing Online.

1. There are Not Mean that you get more visits on your site which mean you will get more income

When you start building a website or sales page (Landing Page), You will thinking that more people visits to your website and make you have much more order. No, This is not entirely true. Because You earn money from sales depends on the conversion of visitors into customers buying activity. So if you have thousands of hit each day website, but only 10 orders so it was not insignificant when you have 100 hits and have 50 orders. This occurs because your website still don't have enough of information resources on the website to direct the guest can beamazin about your oriented to access resources. If your website accessible source options from the article. You will need to analyze the keywords with high searches. Also, you must have good knowledge about the people is looking for what to be converted them into the real customers.

To get Visitors into your website to do a very regular job. You must take this action to try to understanding correctly how they come, where they come and compares the sources view access from the visitors, this thing will help you more orders.

2. Marketing Better than Product or not?

If you thinking that, selling product is the good thing, it's will help you get more orders. But not really just that mean. You choose the product have good option of marketing. However it doesn't mean help you increase your sales. Because prople buy them often decide to buy on emotions. Before they can find a good marketing product. Product struck a chord with the customers, it will be an option to buy more. Sometimes you see the commercial products on the market, too. Too many products have a good design, which features fine. But they lack the marketing distribution system into the hands of consumers. So these products are not get much more sells of the same products have extensive distribution channels.

Doing Marketing Online look like that thing also. if you going to marketing and hit the psychological needs of customers visited the website will have higher conversions as you go market the product well. Because sometimes good product does not meet the real needs they need. So their mentality is moving toward other needs.
For example a skin whitening product help. A customer goes shopping for creams, and they want to improve the efficiency whitening in 7 days. But youre trying to marketing a good product of the famous brand. This product is yet to whitening after 1 month. So customer sentiment they would not like to use that product. They are looking for products thay are advertised as whitening in 7 days, because it meets the needs of their purchases as skin whitening products and whitening in 7 days.

3. Repeat the method was successful

If you make a product marketing on your website and having a lot of success with resource access from search engines like Google, Bing. Then you can try to duplicate that method.
Because the market of a product is never endless whole. People will need to buy fewer products. So you get your hands immediatly repeat successful method to pull new customers to  ther sites and other product as well. You need assurance that their income is not dependent on a few products. You must make more marketing on product, but to apply the method was successful from the first product.

The copy method is necessary for you to countinue successfully with new products on the new website.However you try to figure out, and improvements the idea when you trying to to it methodology. For example, you are selling a product that ebook guide for dieters. These are products you marketing success through customer traction from the Group on Facebook. So  please continue to apply that approach to the next product is a product related to the diet for people with diabetes. Still applying marketing methosd from the Group, but you can improve further by creating option page (pages collected email of customers) to your classification trivia user objects are in demand as a normal diet or dieting with diabetes. From there you can  develop a marketing email as well you develop marketing on Facebook Social.

4. Became a specialist and saleperson

Because customer always believed in the words of experts. Should you believe your customers want to buy the product and you go marketing. Please express your customers see who is knowledgeable about the product. But you can not just as good as professionals like that, but you also need marketing skills of good salesman. You offer customers expert advice and make suggestions for their excellent products as good salesman. You play two roles, you will need to invest more time. If you want to become an expert in a particular field, it is imperative that you find out about it. Before going to market a product you lean it and set out the questions around the product and try to respond.