1. Search Engine Marketing (SEM = SEO + PPC)
SEO - Search Engine Optimization: This includes online marketing methods to optimize the website on search engines. The aim is to improve the ranking and location of the site on the search engines (Google, Yahoo, Safari ...)
PPC - Pay Per Click. Paid advertising registered with Google Adwords tool, aims at attracting customers from Google Search or from websites affiliated with Google.
2. Email Marketing
Provide information about products, services and collect feedback on products and services from customers through email marketing. Before sending email, you need to gather email addresses of potential customers or purchase customer’s data (with a careful selection).
3. Banner Advertising
This is a form of buying positions on sites other than company site to place the ads. This method of online marketing grows up from atraditional advertising methods: placing ads in newspapers or magazines.
4. PR Online
It is about writing and posting articles about company's notable news onto the online system (electronic press, websites, forums ...)
5. Blog & Social Media Marketing
This is a method to build blogs, social network and share comments or personal views, create discussion topics on the forum as well as activities by the blogger to introducelinks to product sites and online services.
6. SMS / Mobile Marketing
Forms of advertising through mobile media (instant messaging, chat, and broadcast content ...) that create channel of communication and broadcasting between brands and customers.
7. Viral Marketing
Forms of advertising based on the context that there are satisfied customers who always want to tell others about the product or service of the company after using it. This is a method that online marketers consider as the spread of a virus.
8. Video Marketing
Video marketing is a form of tool which uses video to attract and promote products. Youtube is now the most popular broadcast channel video.
9. Article Marketing
Article marketing is a method using construction site content, writing and editing articles related to business operations of the company or sharing the articles on relevant websites.
This trend is increasingly expanding. Article marketing can bring a large amount of traffic to your site, and well-spreading articles will bring your brand to a great number of people.
