We will look at keyword research from a high level and you will be provided with all the tools you need to find those important buyer keywords and make money.
This strategy is like having a crystal ball in any niche. This method alone provides results and costs no money to implement. This method also works very well when you combine it with paid keyword research tools. Keep in mind first and foremost that a tool is only as good as its user, so understanding the fundamentals is the first step to success.
If you are an Offline marketer (a.k.a local marketer) here are a few ways to make money using this method:
- Use to create and Lease lead generation websites and/or videos
- Create SEO content for consulting clients at premium
- Use for Social Media content curation for clients
- Use for Local Pay Per Click campaigns for clients or your business
- Use for Local SEO of existing clients
- …those are just a few ideas
If you are an Online/Affiliate marketer, or primarily focus your efforts online, here are just a few ways you can use this method to make money.
- Siphon buyer traffic to your affiliate offers…
- Use keywords to create quality Lead generation content
- Use keywords for curating content
- Use keywords for Website SEO
- Use keywords for Pay Per click campaigns
- Use keywords to Rank Videos (Golden opportunity)
- Grab new leads and direct ?buyers to your own information products, courses, trainings and webinars
As for content, here are a few ideas on the types of content you can create once you master this method. You will have
- Topics for articles
- Topics for Webinars/Hangouts
- Topics for Podcasts
- Topics for presentations
- Topic for producing Kindle books
- Topics for Free Reports
- Topics for Information Products
- Topics for Videos (MY absolute favorite)
- Topics for social media content creation
- Topics for Website articles and blog posts
- My EASY Online Marketing Approach
I approach online/internet marketing using the following process consisting of 4 simple phases:
I simplify things as much as possible for my own good so as not to get overwhelmed. The above diagram is simple to understand and an easy roadmap to follow.
Each Step has its complexities and multiple options to effectively execute, however the overall process is simple.
Important notes to remember before getting started:
- This method can be overwhelming
- This method can be exciting and produce more results than expected
- Getting distracted is easy with this method so STAY FOCUSED (You may come across a lot of information).
- Its best to stay organized and focus so you don’t get overwhelmed
IMPORTANT: Golden Rules
1. Focus on Intent and relevance to your audience or desired audience
a. Always ask yourself…What is the intention of a person who has searched for keywords I have identified?
b. Finding money making buyers’ keywords requires knowing the intent of the person searching.
2. Focus on the problem or Solution. Is the person using the search terms looking for a solution to a problem? Or are they researching? Knowing this is also important to determine how you will eventually use the keyword (more on that in rule #5)
a. People with problems are desperate and pay for solutions!
3. Use common sense! You should be able to eliminate irrelevant keywords and phrases using your own common sense.
4. This rule is one of the BIGGEST MISTAKES people make when doing keyword research. I have guilty of this myself. QUALITY IS MORE IMPORTANT THAN QUANTITY! Just because a keyword has a lot of traffic
DOESN’T MEAN YOU SHOULD USE IT. Remember we are looking for keyword phrases that have specific (buyer) intent.
a. You don’t always need a lot of traffic for your buyers to take action or to be powerful
5. Always focus on the outcome. What are you going to do with the keywords you find once you complete this process? What will be your next steps?
Will you use it:
a. To create content to Generate more Leads
b. To create content for Making more sales
c. To create content to Build authority and expertise in your niche
d. To create content for Branding
e. To create content for social media
f. To create content for SEO or Pay Per Click Campaigns
g. To create (possible content types):
i. Articles
ii. Press Releases
iii. Videos
iv. Podcasts
v. Hangouts/Webinars
vi. Social Media posts
vii. Kindle Books
viii. Guest Blog Posts
ix. Blog Posts
x. Product Reviews
xi. Whitepapers
xii. Presentations
The advantage of this keyword research technique is that It can be performed from anywhere with internet access. No special software is required to get started. You will be provided with a few free software tools that will make this easier once you get the basics down.
Here’s a quick overview of the process. It’s a simple process to follow.
1. Determine Your Niche
2. Find Relevant Keyword Phrases with Buyer Intent (you can go as broad or deep as you want)
Focus on action and buyers keywords, someone looking for a solution.
3. Determine Estimated Keyword Traffic/Popularity
4. Determine Estimated Competition and Difficulty
(How easy or likely are you to rank easily for the keywords without much competition)
5. (Optional) Determine Keyword Theme
(Multiple keywords should be organized in themes/categories)
6. Determine the Keyword's Goal (Outcome… YOUR intent of the keyword)
(How will you use the keywords in Phase 2?)
This system focuses solely on Phase I. Once you complete the keyword research segment of Phase 1 (Niche/Market Research) you will be ready to move to forward to the next phases. Niche Research and Keyword Research are the fundamentals of success in the other 3 phases.
Determine Your Niche (Step 1)
Let’s get started with step 1 of the Niche Keyword ATM process, determining your niche. At this point you will be in one of two categories:
1. You know what niche you want to focus on, or you have a general idea.
2. You have no idea and need niche ideas and inspiration.
If you fall in to the first category you should begin writing down any keywords and topics relevant to your chosen niche market (or use the keyword spreadsheet.
If you fall in category two above, here are a few ideas you can use for inspiration:
o Junk Mail/Circulars
o TV commercials/Infomercials
o News
o Tabloids
o Magazines
o Department stores and malls
o Amazon
o Clickbank
o Commission Junction
o Niche Forums
o Enewsletters
o YouTube
o Social Media
o Radio Commercials
These resources will get your creative juices going… you should have no problem finding niche ideas to get started with. If you want a deeper understanding of niches download this training that completely focuses on finding and researching niches The Ultimate Guide To Niche Domination
Now that you know the niche you want to investigate, write down general keywords in your Niche Keyword ATM Spreadsheet (Bonus Section of Download Page).
Find Relevant Keyword Phrases with Buyer Intent (Step 2)
Next we need to find keywords in our chosen niche. I’m going to choose two niches. One in the Online space (Start Potty Training) and the other will be a local/offline marketing niche (Tree Service/Tree Removal). These two examples will help you understand how simple and powerful the Niche Keyword ATM method is.
Research Example 1: Online/Affiliate Example
For the online niche I went to www.clickbank.com and searched the marketplace under “parenting” and sorted by Gravity. The general keyword phrase is “Start Potty Training” or “Potty Training”. The reason I picked this product was because it was popular, and I know it’s a problem parents with young children want to solve (yeah it was a random pick… bet you never saw this example used in an IM product huh?).
Next I visited the product website (startpottytraining.com) site to get a few more keywords to get started. After visiting the site here are the root keywords we’re going to start with:
- Start potty training
- How to potty train
- Potty training a girl
- Potty training a boy
Now that we have our root keywords it’s time to see what our audience (parents with young children) are actually looking for online.
To find buyers keywords we need to know exactly what our customers or audience is typing into Google. The Google keyword planner tool is a very useful tool but requires guessing. Guessing takes time and effort.
You won’t waste your valuable time or effort with the Niche Keyword ATM method!
What were going to use is Google’s suggestions and take out 90% of the guess work. This is how we find buyers keywords quickly and easily.
Starting with our first keyword “start potty training” we get the following suggestions from google.com:
Looking at the list above we can immediately see which keywords are solution oriented. The beauty of Google suggests is that it displays keywords that are most often typed in Google when YOUR AUDIENCE is looking for particular keywords.
Google is telling you EXACTLY what people want and are how they are searching for it.
Looking at the list above we can immediately pick out buyer intent keywords and keywords that require immediate attention from the searcher (problem/solution and buyer intent keywords).
- Start potty training method
- Start potty training now
- Start potty training book
- Start potty training guide
We also see a few authors and reviews that may be worth looking into. Once we find these keywords write them down or put the keywords in an excel spreadsheet or text editor and save to your desktop.
Let’s take a look at another term we chose in Google suggest.
Here you have a few more keywords that have buyer intent and a need for an immediate solution to a specific problem.
- Potty training a girl in 3 days
- Potty training a girl at 18 months
- And another possible niche… potty training a girl puppy (Keep your niche focused; this is where the method can get overwhelming. If I were to consider using this keyword I would save it and come back to it later since it isn’t related to the current niche I’m investigating).
Now we have 10 basic keywords to start. Our list will become much larger as we dig deeper.
This is a manual process right now but… I’ll make this much easier in the upcoming pages.
Remember finding buyers keywords is about determining intent. Especially buyers’ intent and finding customers with a problem that are looking to solve their problem now… or very soon.
You will need to use keyword modifiers to speed up finding buyer intent keywords. You need to use words that a customer would use to find a solution to their problem or to get more information about a possible solution to their problem.
Here are a few to get started. Using common sense and practicing this technique, you will be able to build out a much larger Niche Keyword ATM modifier list that is relevant to your niche.
Here’s an example of using the (when do I) modifier for potty training.
Is this starting to make sense? Good, now I am going to make this a whole lot easier for you. If you tried this the way I’ve shown you so far it would take a long time. The Niche Keyword ATM is about getting results fast and NOT WASTING TIME. Your time is valuable so let’s cut down on the time it takes to get the keywords.
Book mark this page. http://www.UberSuggest.org
UberSuggest is online software that instantly takes all of the suggestions in Google suggest and puts them in one place. A HUGE time saver.
Just in case UberSuggest is down or you want to try another resource… here are a few alternatives. These two sites are really good but I personally recommend
Ubersuggest:
http://suggester.promediacorp.com (second favorite)
http://www.keywordbuzz.net/
Now we’re going to demonstrate the power of UberSuggest using the keywords we have already identified. You will want to start off with your broad keywords then narrow down your keywords.
Using the base keyword “Start potty training” we get back 122 results.
They main reason UberSuggest is the better of the 3 tools (mentioned above) is because it allows you to easily separate the returned suggested keywords in alphabetical order. I’ll explain more about how this is relevant when we go over the next keyword example. Just know that having the option to select alphabetically makes your job much easier.
As we go through these results, clicking on the keyword will show you more keyword possibilities:
Clicking on the Plus (+) sign will save the keyword so you can export when you have found all your buyers keywords.
Select all of your phrases and copy to your clipboard then paste them in an excel spreadsheet or a text document (notepad/simpletext). Save the document on your desktop.
Now that you have your base group of keywords you can dive even deeper by taking the keywords you just saved and putting each one of those in one by one to see the results… or move on to the next step.
You will also want to try other modifiers and build as many buyers keyword possibilities as you can. This will take time but it’s well worth it...so dig a little deeper.
Example Research (2): Local/Online Example.
This is where you can KILL IT and find some keyword Gems. The Niche Keyword ATM method is the EXACT method I used for a landscape client (the guy I discussed in the audio) that increased his monthly income by $3k per month.
As you have heard me mention repeatedly in this pdf, I love using this strategy with Video Marketing and SEO. It is RIDICULOUSLY EFFECTIVE!
Imagine creating a lead generation video and ranking it for popular targeted buyer intent terms, then leasing that video to a business owner in that niche for $97-$497 per month. The Niche Keyword ATM method makes getting results effortless.
Write down a few service industry niches (i.e.: landscaping, collision repair, house cleaning, etc). I would pick more obscure industries that have an average customer value of at least $75-$100 (stay away from dental, chiropractic, attorneys, etc when starting out). Average customer value means that when you pay for the service (or product) you will spend at least $75 to $100 minimum every time. In this example I’m going to use Tree Service and Tree Removal.
Here is a list of modifiers to help with your Offline/Local marketing buyer keyword research.
Determine Estimated Keyword Traffic/Popularity (Step 3)
After you have determined your buyer keywords… you will get an estimated monthly search count for each keyword (estimated traffic).
Note: We are going back to the “Potty Training Niche” in this example.
Go to the Google Keyword Planner Tool Located here:
https://adwords.google.com/ko/KeywordPlanner/Home
You will need to sign up for an AdWords account if you do not already have one. It should be self explanatory and signing up is free if you do not already have an account.
At this point all of your keywords should be stored in a spreadsheet or text file.
Once you are signed into the Keyword Planner click the link that says >> “Search for a new keyword and ad group ideas”
The keywords you selected will have estimated traffic counts displayed so you will be able to get an idea of how popular the keywords are.
Remember Rule#1 & Rule #4. You are looking for buyer intent keywords and QUALITY (targeted phrases) is more important than QUANTITY!
Determine Estimated Competition (Step 4)
Open the file you exported from the Google keyword planner and remove or hide all of the columns except for the following.
This is where you can KILL IT and find some keyword Gems. The Niche Keyword ATM method is the EXACT method I used for a landscape client (the guy I discussed in the audio) that increased his monthly income by $3k per month.
As you have heard me mention repeatedly in this pdf, I love using this strategy with Video Marketing and SEO. It is RIDICULOUSLY EFFECTIVE!
Imagine creating a lead generation video and ranking it for popular targeted buyer intent terms, then leasing that video to a business owner in that niche for $97-$497 per month. The Niche Keyword ATM method makes getting results effortless.
Write down a few service industry niches (i.e.: landscaping, collision repair, house cleaning, etc). I would pick more obscure industries that have an average customer value of at least $75-$100 (stay away from dental, chiropractic, attorneys, etc when starting out). Average customer value means that when you pay for the service (or product) you will spend at least $75 to $100 minimum every time. In this example I’m going to use Tree Service and Tree Removal.
Here is a list of modifiers to help with your Offline/Local marketing buyer keyword research.
For local marketing you can take a niche and find out what cites are the most popular. You are able to find out what city has the greatest demand for the niche service/industry or product. I also like to use state and initial modifiers to narrow down niche/industry keywords.
The results contain specific regional niche keywords related to tree service where BUYERS are looking for a solution to their problem.
This strategy completely takes the guess work out of finding profitable local niches. After you compile your keyword list you want to go to step2 and get estimated traffic/counts for each keyword.
Determine Estimated Keyword Traffic/Popularity (Step 3)
After you have determined your buyer keywords… you will get an estimated monthly search count for each keyword (estimated traffic).
Note: We are going back to the “Potty Training Niche” in this example.
Go to the Google Keyword Planner Tool Located here:
https://adwords.google.com/ko/KeywordPlanner/Home
You will need to sign up for an AdWords account if you do not already have one. It should be self explanatory and signing up is free if you do not already have an account.
At this point all of your keywords should be stored in a spreadsheet or text file.
Once you are signed into the Keyword Planner click the link that says >> “Search for a new keyword and ad group ideas”
The keywords you selected will have estimated traffic counts displayed so you will be able to get an idea of how popular the keywords are.
Remember Rule#1 & Rule #4. You are looking for buyer intent keywords and QUALITY (targeted phrases) is more important than QUANTITY!
Determine Estimated Competition (Step 4)
Open the file you exported from the Google keyword planner and remove or hide all of the columns except for the following.
- Keyword Phrase
- Avg. Monthly Searches
- Add a column titled “Ranking Ease”
Complete this for all of your keywords. When completed you will have a list of Hot Buyers Keywords and have an idea how easy or difficult it will be to use these keywords to get ranked using
SEO or Video SEO
Determine Keyword Theme (Step 5)
Next you will want to build themes for your keywords to keep large keyword lists organized. This applies if you have dozens (or more) keywords that have a similar theme or category. For instance for the “Start Potty Training” niche here are a few themes/categories we can separate our keywords into:
- Potty Training Review
- Potty Training Tips
- Potty Training (Age groups)
Many of the keywords found will fall under one of those three themes/categories. You should develop themes to help you keep your large buyer keyword lists in an order that makes sense for you and it helps make the last step (Step 6) easier.
Keyword themes are completely optional but being well organized will make the process easier. Use themes/categories that work best for you.
Add a theme column to your Keyword Planner spreadsheet and place your themes there.
Determine the Keyword's Goal (Step 6)
This step will prepare you for the next phase (phase 2) which is developing content. I encourage you to use Video as often as possible. Video SEO is one of the EASIEST and FASTEST ways to rank and make money from your Niche Keyword ATM keyword. Diversify your content, use multiple content methods.
Choose how you will communicate your message and how you will produce content.
Once again here are just a few ideas to get your creative juices flowing.
- Topics for articles
- Topics for Webinars/Hangouts
- Topics for Podcasts
- Topics for presentations
- Topic for producing Kindle books
- Topics for Free Reports
- Topics for Information Products
- Topics for Videos (MY absolute favorite)
- Topics for social media content creation
- Topics for Website articles and blog posts
